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2018 Dealership of the Year: Greenland Equipment

New Interest in the Growing Field of RTK Networking

July 13, 2018 | Posted in Best Practices, Precision Ag Sales & Service, Product Innovations & Introductions, Dealer News
Arther Lepp, General Manager of Greenland Equipment (Farm Equipment’s 2018 Dealership of the Year), talks about opportunities for growth in integrated solutions and RTK networks and how the dealership has partnered with other dealers. Greenland has found that this technology integrates well with services they already provide, giving their customers more options.
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Top Tips for Customer Training: For Both the Farmers’ & Dealers’ Benefit

The manager of Agri-Service’s separately-branded precision farming arm shares tips for their top-performing customer training sessions — ones that farmers don’t want to miss.
By Cody Searle posted on April 7, 2018 | Posted in Best Practices, Department Management, Precision Ag Sales & Service
I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”
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Precision Farming Dealer Summit

Precision Success Only as Good as Your Internal Training

Richins & Finley, the managers heading up the precision farming efforts at Stotz Equipment (John Deere) and Mazergroup (New Holland), share the components of their internal training systems to equip staff for success.
By Mike Lessiter posted on March 17, 2018 | Posted in Best Practices, Department Management, Precision Ag Sales & Service
Staff training was part of nearly every discussion at the 2018 Precision Farming Dealer Summit in Louisville. Precision is where things are moving fastest, and the expectations of farmers and the dealership itself (both equally unrealistic at times) and the firefighting at planting and harvest require highly structured processes and duties.
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Western Equipment Finalizes Purchase of Ray Lee Equipment

August 15, 2017 | Posted in Dealers on the Move
John Deere dealer Western Equipment, based in Clinton, Okla., has finalized its purchase of Ray Lee Equipment. The purchase of the six Ray Lee Equipment stores is a natural expansion of the west Texas presence already established by Western Equipment with stores in Amarillo and Childress. The new stores are located in Dimmitt, Floydada, Muleshoe, Olton and Plainview, Texas, as well as Clovis, New Mexico.
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Precision Farming Dealer Summit

Smith Implement ‘Blows Up’ the Precision Ag Department

The precision manager of this 5-store dealership fired himself, reassigned the specialists to other departments and took away the safety net.
By Mike Lessiter posted on March 11, 2017 | Posted in Best Practices, Department Management, Precision Ag Sales & Service
In an engaging session of the Summit, Matt Eldridge, director of aftermarket sales, Smith Implements, Greenfield, Ind., shared how their 5-store dealer group turned course and loaded up all its “precision chips” into traditional departments.
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2014 Dealership of the Year

Seeding & Planting Modifications

July 22, 2014 | Posted in Best Practices, Precision Ag Sales & Service
Cory Leonhardt provides an overview of the types of seeding and planting modifications currently available to growers based on existing technologies and how his department works with growers to get equipment ready for the field. Leonhardt works in the Integrated Solutions Department for PrairieLand Partners, a 9-store John Deere dealership group in Kansas.
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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Farmers Edge

Farmers Edge

GROW.MORE.PRECISELY. We are dedicated to creating innovative agricultural practices that help growers boost crop production and improve sustainability. With cutting-edge hardware, powerful software and truly unbeatable support, we take pride in creating and delivering solutions that empower farmers around the world.
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