Items Tagged with 'commodity-based'


Marketing's Role in Enterprise Culture

Laird Munro brought an outsider's view to the meeting. The director of marketing communications for Calgary-based Rocky Mountain Equipment (RME) is a city boy who joined the dealership after 10 years working at Canada's WestJet airline. There, he witnessed first-hand the success that a culture-focus in a commodity-based industry no less could have on success.
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