Items Tagged with 'successful'


Mahindra USA Featured as a Case Study at Dartmouth College

Mahindra USA, the number one selling tractor brand in the world based on volume, is now showcased at Tuck Executive Education as a case study on successfully implementing reverse innovation. Mahindra USA (MUSA) entered the U.S. tractor market in 1994 and proceeded to establish itself as a successful niche player using innovative marketing and sales strategies.
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Farm Equipment

Labor-Force Reality: Dealers MUST Develop Their Own Home-grown Talent

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