Items Tagged with 'customer data'

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From Ag Equipment Intelligence

Kubota Canada Earns Top Rankings Among Full Lines from Dealers

August 11, 2025 | Posted in Data & Forecasts

The North American Equipment Dealers Assn.’s annual Dealer-Manufacturer Relations survey results are out.

Leadership Lessons

Focus on Satisfied Customers, Not Customer Satisfaction

By George Russell and Bill Mayes posted on January 28, 2021 | Posted in Best Practices

The customer is king! The customer is always right! The customer pays all our paychecks! You’ve heard these things and you’ve probably said them many times. I know I have. So, how can I possibly hate customer satisfaction?

Ask the Expert: Customer Lifetime Value: A Stairstep Approach to Growing Profitably

By Jeff Bowman posted on June 20, 2019 | Posted in Manufacturer News

A few readers have asked how Customer Lifetime Value (CLV or LTV) can be used to help drive profitable growth.

Ask the Expert

Customer Lifetime Value: A Stairstep Approach to Growing Profitably

By Jeff Bowman posted on June 20, 2019 | Posted in Manufacturer News

A few readers have asked how Customer Lifetime Value (CLV or LTV) can be used to help drive profitable growth.

Ask the Expert

How Dealers Can Hold Sales & Marketing Accountable on CRM Usage

By Jeff Bowman posted on May 3, 2019 | Posted in Dealership Marketing

CRM (and its use for both marketing and sales) is only as good as how committed the entire sales and marketing teams are at entering notes, activities, conversations, inquiries ... How do you measure and hold accountable throughout the organization? What are consequences of not doing it?

Precision Farming Dealer Summit 2019 Recap

How to Keep Customer & Dealer Data Safe

By Julia Gerlach posted on March 17, 2019 | Posted in Precision Ag Sales & Service

As a dealer involved with technology, you probably spend a fair amount of time thinking about your customer data and how to keep it safe.

Wider World of Business

How Big Data Can Help Small Businesses Grow

January 27, 2017 | Posted in Best Practices

Source: americanexpress.com

The cost of collecting and storing data is plummeting. Large scale data storage technology has fallen nearly 28% annually since 2002, according to the Federal Reserve.

PFD Summit: Developing Privacy Policies to Protect Customer Data

Solid privacy policies can ease tensions between dealers and their customers relating to data management and protect dealers from potential liability cases.

By Jaime Elftman posted on March 12, 2016 | Posted in Best Practices, Precision Ag Sales & Service

Alongside the benefits of evolving technology and increasingly in-depth data collection, come increased risks that can create tension between dealers and their customers. To allay potential customer concerns, dealers and manufacturers must answer these questions: Who owns the data? Who can access it today and in the future?

Confidently Keeping Customer Data Safe & Secure

November 2, 2015 | Posted in Best Practices, Precision Ag Sales & Service

Panel presentation to provide actionable tips for insulating your dealership from potentially costly precision liability during the 2016 Precision Farming Dealer Summit.

Western Equipment Dealers Assn. Develops Programs for Protecting Customer Data

January 15, 2015 | Posted in Manufacturer & Dealer Issues, Precision Ag Sales & Service

We’re hearing a lot these days about “big data” – who owns customers’ data and who has access to it.

Farm Equipment Videos

Ag Equipment Tariff Cut to 15%; Plus, CNH Reorg Consideration & Latest Dealer Sales Forecasts

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down.

Top Directory Listings

A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.