Market Planning for Agri-Marketers bridges the gap between sales and marketing. In this program, you will learn to think like a marketer and define your role in implementing marketing strategy—whether you're in marketing or sales. You also will learn to communicate more effectively with customers, maximize your organization's marketing strategy, work more closely with key customer segments and dealer channel partners, and be better prepared to help provide business planning and support.
Learn from industry-recognized experts and work alongside industry peers to explore timely and relevant marketing concepts, then apply the concepts to industry-specific case study situations.
This seminar is designed for anyone responsible for managing and implementing sales and marketing activities at the local or regional level. Some examples of job titles are:
August 7-9, 2018
Purdue University, West Lafayette, Ind.