Parts marketing is more than running an advertisement or mailing out flyers. Effect parts marketing involves a more proactive approach to providing solutions to customers. Parts staff are often intimidated when asked to call customers or make “sales” calls. This webinar will help Managers engage their parts staff in the creation and development of a campaign. It will also provide solutions that will reduce stress and improve the effectiveness of each sales call. Topics will include: -4 step process to creating a targeted plan -Pricing and discount considerations. -Developing customer contact and telephone scripts -Ensuring effectiveness through a proactive approach to customer interaction.