Dealership Minds Summit 2018




See for yourself an all-star speaker lineup of 14 leading marketing experts representing more than $2.4 billion in annual revenue...including 3 who represent dealerships claiming Farm Equipment's Dealership of the Year honors!

Daily Agenda


7:30 — 8:30 a.m.

Networking Breakfast (Included)

Fill your plate, grab a cup of coffee and meet someone new during this buffet-style breakfast.

8:30 — 9:30 a.m.

General Session: Digital Marketing – Strategically Influencing Your Customers and Prospects

Described as “a digital innovator and opportunist,” Tim Whitley has been passionate about innovating the world of technology since his childhood years growing up on a farm in Rule, Texas. For the past decade, Whitley has presented on digital marketing throughout North America. Highly respected in the broadcasting, automotive and agriculture/equipment sectors, he is known to inspire dealers to want to help invent the future of technology and how to look at every challenge as an opportunity or turn a “no” into a “what if.”

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Tim Whitley
President & CEO, Team SI

9:45 — 10:45 a.m.

Roundtable Discussions (2nd Set)

  1. Marketing, Check ... How to Get Salespeople Back Selling Again?
  2. Staffing for Marketing & The ROI Analysis
  3. Lead Generation vs. Lead Management
  4. Farmer-Generated Content Marketing & How to Leverage It
  5. Keeping Marketing Inhouse vs. Outsourcing ... Advantages & What Makes Sense
  6. Marketing Funnels Primer For the Dealer Exec
  7. Name ‘Em ... Trusted Tools & Sources
  8. HOW-TO TUTORIAL: Facebook Ads Campaigns

11:00 — 11:15 a.m.

Roundtable 2-Minute Recap

Our roundtable moderators hit the stage to share a recap of the shared insights, questions and peer interactions traded during the roundtable discussions.

11:15  a.m. — 12:15 p.m.

General Session: Technology Tools that Simplify Marketing Automation

3 Things You Will Learn from this Session

  1. The top 4 digital tools every dealership needs in its marketing arsenal.
  2. The most common pitfalls costing you business through apathetic response to inquires from buyers.
  3. The lead-management methods and benchmarks from the best-of-the-best farm equipment dealers — and how every second counts.

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Scott McCrea
President, ETech Innovation Group


Nadine Swee
Specialist, Titan Machinery

12:15 — 1:00 p.m.

Networking Lunch (Included)

An opportunity for you to refuel for the homestretch and digest the discussions and presentations you’ve heard so far and compare notes at your table. 

1:15 — 2:15 p.m.

Dealer-to-Panel Panel: Taking Your Marketing into Your Own Hands

A hefty budget is not compulsory to good marketing. In this expert panel, dealers share how they’ve improved their results for a fraction of the price of their manufacturer-required marketing programs cost. From managing their Google Adwords to using Facebook ads, they show how to target the right audience for their business, while eliminating dead-end leads.

3 Things You Will Learn from this Session

  1. How to extend your marketing dollars to make an impact on the market.
  2. Best practices for managing your Google Adwords to attract the right web traffic.
  3. Using your social channels to build digital support using your own content.

Click here to read more


Doug Vahrenberg
Owner, Vahrenburg Implement


Ben Garton
Marketing Officer, Garton Tractor, Modesto, Calif.


Lee Parish
Owner, Parish Tractor

2:15— 3:15 p.m.

General Session: Video Marketing – What Work's & What Doesn't

3 Things You Will Learn from this Session

  1. Creating a strategy for your video marketing that will drive the most traffic to your dealership.
  2. The types of videos that are most likely to get people’s attention — it’s not what you might think.
  3. Best practices for effectively using YouTube to market your dealership’s products and services.

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Mike Wiles
Consultant, Ask Tractor Mike

3:15 p.m.

Summary & Next Steps for Your Dealership

3:30 p.m.


July 26-27

Extend Your Learning at the 2018 National Strip-Tillage Conference


Continue your educational investment and join us at the 5th Annual National Strip-Tillage Conference for 2 days of diverse learning and networking opportunities with the most innovative farmers.

Dealership Minds Summit attendees are eligible for a special rate of only $220 — an $49 savings off the full National Strip-Tillage Conference rate. Call 262-432-0388 to register or follow the instructions that will be emailed to you after you complete your Summit registration.

6 Reasons Your Dealership Needs To Attend The National Strip-Tillage Conference:

  1. Network with hundreds of innovative conservation tillage farmers.
  2. Learn about the machinery and unique setup needs of strip-tillers.
  3. Experience the latest strip-till product innovations.
  4. Understand how precision farming systems are being applied.
  5. Develop an understanding of strip-tillage service and support needs.
  6. Connect with leading strip-till product manufacturers.

Questions about the Dealership Minds Summit?

For general conference inquiries contact Farm Equipment
by phone at (866) 839-8455 or (262) 432-0388;
by fax at (262) 786-5564;
or by email at

To learn about sponsorship opportunities contact Michael Ellis
at (262) 777-2432 or

To learn about group attendance discounts contact Dallas Ziebell
at (262) 777-2412 or 

Mail to
P.O. Box 624
Brookfield, WI 53008-0624

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