Dealership Minds Summit 2018




See for yourself an all-star speaker lineup of 14 leading marketing experts representing more than $2.4 billion in annual revenue...including 3 who represent dealerships claiming Farm Equipment's Dealership of the Year honors!

Daily Agenda


12:00 — 1:00 p.m.


The registration area for the conference will be located on the 1st floor. Please follow the Dealership Minds Summit signs. You will receive your name badge and other pertinent information at that time.

1:00 — 1:45 p.m.

Kickoff Session: Moving Your Marketing Department from Traditional Marketing to Intelligent Marketing

5 Dealer Takeaways from this Session

  1. Ways to collect customer information to drive leads through the sales funnel.
  2. Why you need to start each marketing campaign by answering, “What’s the business outcome that we’re trying to achieve?”
  3. How to shift your marketing dialog from promotions to demand generation.
  4. How technology helps you automate your lead scoring and better track customers’ behavior.
  5. Using analytics to help determine the best customer experience.

Click here to read more


Jeff Bowman
Chief Experience Officer, Titan Machinery, Fargo, N.D.
(2006 Dealership of the Year)

1:50 — 2:50 p.m.

Roundtable Discussions

  1. Selling — and Enforcing — Changes in Sales, Service & Parts for Next-Level Marketing Success
  2. Dealer Sharing: Your Best Marketing Result of the Last 12 Months
  3. CRMs and Automated Marketing ... What My Business System Can — and Cannot — Do?
  4. Parts & Service Programs That Lure Customers of Other Colors
  5. KPIs & How to Measure Marketing Staff
  6. Marketing Budgets: How Much Do We Need & How to Use It?
  7. Marketing & Your Org Chart — Pros/Cons of Different Structures
  8. HOW-TO TUTORIAL: Attention-Getting Infographics

3:00 — 3:20 p.m.

Roundtable 2-Minute Recap

Our roundtable moderators hit the stage to share a recap of the shared insights, questions and peer interactions traded during the roundtable discussions.

3:20 — 4:20 p.m.

Dealer-to-Dealer Panel: Using Content Marketing to Target Customer Interactions

Creating good, meaningful content that get customers coming back to your dealership is something your own staff can do — and you don’t have to spend a dime. By working with sales, parts and service departments to originate content, your marketers can identify the information voids and create the magnets to bring customers in. During this authoritative dealer-to-dealer panel, 3 experienced dealership marketing managers share their best practices on how to use customer data to create content that drives customers to your dealership.

3 Things You Will Learn from this Session

  1. How to produce content that will educate customers — and potential customers — toward a smart purchasing decision.
  2. How to use customer data and analytics to direct your content marketing strategy and target customers with the information they’re seeking.
  3. Ways to distribute content so your target audience sees it — and responds to it.

Click here to read more


Hannah Ross
Marketing Manager, 4Rivers Equipment


Lisa Steffens
Digital Marketing Manager, RDO Equipment


Heather Hetterick
Director of Marketing, Redline Equipment

4:30 — 5:30 p.m.

General Session: Proving Your Marketing ROI

3 Things You Will Learn from this Session

  1. How to create the formula to prove your marketing ROI.
  2. How to use data to determine the best customer experience.
  3. Targeting your message to the right customers for the best return.

Click here to read more


Tyler Musson
Director of Marketing, Washington Tractor

6:30 — 7:00 p.m.

Networking Reception (Included)

After a 1-hour break for you to head up to your room to make calls, answer emails or continue discussions out in the hallway or lobby prior to dinner, join us at our networking reception, starting at 6:30 sharp. Drinks will be served until 7:00 p.m., when we will begin seating for dinner.

7:00 p.m.


During the sit-down networking dinner with your dealer peers, we’ve got something special in store for you that will feature cloud-pushing ideas on how much more is really possibly when you can move your marketing to the next level.

8:30 — 9:30 p.m.

Dessert & Networking Reception (Included)

An opportunity to continue those dinner conversations and connect with our sponsors. In addition to coffee and dessert, a cash bar will be open until 9:30.

Questions about the Dealership Minds Summit?

For general conference inquiries contact Farm Equipment
by phone at (866) 839-8455 or (262) 432-0388;
by fax at (262) 786-5564;
or by email at

To learn about sponsorship opportunities contact Michael Ellis
at (262) 777-2432 or

To learn about group attendance discounts contact Dallas Ziebell
at (262) 777-2412 or 

Mail to
P.O. Box 624
Brookfield, WI 53008-0624

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