Dealership Minds Summit 2018



What is the Dealership Minds Summit?

Started in 2013, the Dealership Minds Summit is the largest gathering of retail farm equipment dealers of tractors and implements focused 100% on delivering actionable strategies over 2 days of jam-packed networking and idea sharing. Hosted by Farm Equipment and co-sponsored by several industry leaders, this limited seating event changes themes annually and has been sold out for the past 3 events. With over 20 targeted sessions, the Summit delivers insightful learning and unlimited networking with the best of the farm equipment dealer community.

When and where will the 2018 Dealership Minds Summit be?

The 4th Summit will be held July 24-25, 2018, at the Marriott Coralville Hotel & Conference Center in Coralville, Iowa.

How do I make hotel reservations for the Dealership Minds Summit?

Visit the Summit hotel information page for more information.

Where can I find parking at the Marriott Coralville Hotel & Conference Center?

Parking is available on-site at the Marriott Coralville Hotel & Conference Center for $1 per hour or $8 per day. For more information, please call the Marriott Coralville Hotel & Conference Center at (319) 688-4000 or (800) 229-9290 (toll-free).

What transportation options are available from the Eastern Iowa Airport to the host hotel?

For those flying into the Eastern Iowa Airport, shuttle service is available by many private companies. The Ground Transportation Center is located on the lower level of the terminal. A short list of shuttle services follow:

Airport Shuttle Service: 800-725-8460

Burlington Trailways: 800-992-4618

Airport Express: 800-383-2219

Xquisite Limo: 319-929-5466

Why should I attend the Dealership Minds Summit?

The Dealership Minds Summit provides a venue for RETAIL DEALERS of tractors and implements to learn and share strategies for operating a successful business. The 2018 Summit focuses on the theme "Intelligence Driven Marketing: Targeting – Automation – Analytics – Content" and will give you actionable dealer marketing strategies related to analytics, automation, targeting, content and other topics critical to improving your dealership's marketing and overall business success. No other event gives you a 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential. See for yourself why 97.3% of past attendees recommend the Summit. *Based on past attendee surveys. You can even use our ROI calculator to determine the real costs and benefits to your business.

How much does it cost to attend the Dealership Minds Summit?

The rates to attend both days of the Dealership Minds Summit are as follows:

Rate Type First Attendee Rate Additional Attendee Rate Valid Through
Super Early Bird Rate $439 $439 4/30/2018
Early Bird Rate $499 $459 6/18/2018
Regular Rate $539 $499 7/24/2018
Onsite Rate $539 $539 7/25/2018

What if I only want to attend select days of the Summit?

You can purchase a 1-day pass for $___ by calling (262) 432-0388 to speak with a customer service representative.

How do I register for the Dealership Minds Summit?

Here are five easy ways to register to attend both days of the 2018 Dealership Minds Summit:

Register online at our secure website.

Download a registration form and mail it to: Dealership Minds Summit P.O. Box 624 Brookfield, WI 53008-0624

Download a registration form and fax it to (262) 786-5564.

Call toll-free from within the U.S. and Canada at (866) 839-8455 or (262) 432-0388. Please be sure to have your credit card handy.

On Site
You may sign up by visiting our registration booth during the Dealership Minds Summit; However, pre-registration discounts may be available. Visit the Summit homepage for current registration rates.

What is included in the cost of registration?

Your 2-day Summit registration includes access to all educational and networking sessions that will occur during the event. As part of your registration you will also receive a free “Farm Equipment Bonuses” package including $190.70 of valuable reports and guides:

  • A free 1-year subscription to Ag Equipment Intelligence Bonus Value: $499.00
  • The annual Dealer Business Outlook & Trends Farm Equipment Forecast Bonus Value: $299.00
  • The annual Big Dealer Report, Bonus Value: $69.95
  • Video recordings of general sessions and keynote presentations Bonus Value: $400.00
  • Discounted registration to the co-located National Strip-Tillage Conference, Bonus Value: $
  • And several other free "attendee bonuses" that will be announced soon.

If I already subscribe to Ag Equipment Intelligence, do I still get the free 1-year subscription with my registration?

Yes, your free subscription will be added to your current subscription to extend your subscription term.

Are meals provided? What if I have a dietary restriction?

Yes! Each Full Registration includes admission to dinner on Tuesday as well as breakfast and lunch on Wednesday. Refreshments will also be provided throughout the Summit.

To purchase additional meal tickets for an attending spouse/guest, or if you have any dietary restrictions, please email us or call (262) 432-0388 to speak with a customer service representative.

How can I obtain a letter of invitation (for international attendees seeking travel visas)? The Dealership Minds Summit welcomes attendees from around the world to experience 2 days of learning and networking with the best minds at farm equipment retail dealers. Please email us or call (262) 432-0388 to speak with a customer service representative and make arrangements for a letter to be sent.

Can I be a speaker?

If you are interested in being considered as a speaker for the Dealership Minds Summit, or if there is anybody in mind that you look up to for their dealership marketing success who you feel would be a good addition to our 2018 speaker lineup, please feel free to email Kim Schmidt with your suggestions at

What sponsorship opportunities are available for the Dealership Minds Summit?

We offer many opportunities for companies to be involved with our annual Summit. If you are interested at the sponsorship level, please email Michael Ellis at to learn more.

I am a sponsor for the Dealership Minds Summit. What resources are available for me to help my customers attend the Summit?

If you are a sponsor for the upcoming Summit, please contact Dallas Ziebell at to discuss group rates and to request Summit promotional material for you to distribute to your customers.

Can my spouse attend the sessions with me without being a registered attendee?

To help us anticipate the number of spouses attending, please call us at (866) 839-8455 or (262) 432-0388.

When will I receive my Dealership Minds Summit badge?

You will receive your badge when you check in at the Summit. At that time you will also receive the Summit program and any free attendee bonuses.

When will the 2018 Summit Program be released? (Once the program is released: Who is speaking and when?)

The 2018 Speaker Program is currently being developed. In the meantime, download the 2017 Speaker Program to get an idea of the quality of topics and speakers and the agenda format for the 2018 event.

How is the Dealership Minds Summit structured? What is a “roundtable discussion”?

The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you actionable, authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:

  • General Session Presentations: listen as the most experienced marketing experts talk about key concerns for retail dealers and their marketing departments.
  • Panel Presentations: hear from several marketing managers, business leaders and analysts all in one knowledge-packed session.
  • Roundtable Discussions: focus on a specific topic in small groups for a face-to-face learning and sharing environment with other retail dealer and marketing professionals.
  • Pre-Conference Workshops: start learning before the Summit officially begins with a hands-on, limited-seating session led by leading marketing experts. These sessions require an additional fee.
  • Networking Receptions: take a break to have some refreshments and discuss the tools and strategies you’ve gained with fellow retail dealer and marketing professionals.

The 2017 Summit had 4 General Session Presentations, 3 Panel Presentations and 15 Roundtables. New for 2018 is a Pre-Conference Workshop focused on giving you hands-on marketing knowledge. Check back soon for more details.

Can I register for next year’s Summit while attending this year’s event?

Absolutely! You can register onsite and take advantage of the special Super Early Bird Rate and save $130 on your 2019 Summit registration. Please visit the registration area Thursday, July 26 through Friday, July 27, at the Marriott Coralville Hotel & Conference Center.

What are the refund and cancellation policies for the Dealership Minds Summit?

We’ve refined a winning content-driven formula that delivers knowledge you and your team can act on immediately. That’s why if this intensive, innovative and information-filled event isn’t everything we promise, write us and we’ll offer a money-back guarantee on your registration. You can take up to 6 months to decide so you can personally measure the return on your experience.

If you are registered but are no longer able to attend the Dealership Minds Summit, please email us or call (262) 432-0388 to speak with a customer service representative.

Is there a Dealership Minds Summit app with the daily agenda?

Yes, the official Summit app is called EventsXD and is free to download. The most updated day-to-day agenda with speakers, room numbers and timeframes can be seen on the app. To get started, download the EventsXD app from the Apple Store or Google Play Store and then search for the Dealership Minds Summit.

How do I access the video recordings of the Dealership Minds Summit?

You can extend your educational opportunities even after the Summit with video replays of the general sessions and keynote presentations. Within 4 weeks of the Summit ending, you will be emailed a link to view the recordings. If you do not receive a link or it doesn't work, please email us or call (262) 432-0388 to speak with a customer service representative.

*Please note that the networking receptions, pre-conference workshops and roundtable discussions will not be available as recordings.

Are notepads and pens provided for taking notes during sessions?

There is a note section in your Dealership Minds Summit program to record all of the valuable information that you will glean from these 2 days of farm equipment marketing education and networking. There will also be a notepad and pen provided in your free attendee bag.

Who do I contact if I have additional questions about the Dealership Minds Summit?

If you have any other questions about the Summit schedule, program, hotel, your registration or transportation, please email us or call (262) 432-0388 to speak with a customer service representative.

Questions about the Dealership Minds Summit?

Contact Farm Equipment
by phone at (866) 839-8455
or (262) 782-4480
by fax at (262) 786-5564;

by email at

or by mail at
P.O. Box 624
Brookfield, WI 53008-0624