Articles by Noah Newman

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On the Record

Autonomy & Robotics Take Center Stage

We saw a lot of great stuff here at the Precision Farming Dealer Summit this week, and right now here in the Technology Corner, I want to highlight some very interesting stuff that Professor John Fulton from the Ohio State covered during one of his keynote presentations, just about some of the top takeaways that he saw recently at Agritechnica.
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On the Record

Dealers Weigh in on Manufacturer Relations

I tagged along with the precision crew at John Deere dealer Riesterer and Schnell in eastern Wisconsin last week. Among the several takeaways from the visit, they told me there’s one precision tool in particular that’s really paying off for farmers right now.
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Corn Belt Dealer Shares Top Traits of Tech Worth Selling & Supporting

Exeter, Neb.-based Boeck Farm Outfitters became the first dealer in the U.S. to sell and service Greeneye Technology for sprayers in late 2024. I caught up with their fearless leader, Cody Boeck a few weeks ago, and asked him about how he identifies new products to sell, and what gave him the confidence that Greeneye was a good fit for his dealership.
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