Brian O'Connor

Brian O'Connor started at Lessiter Media as the Lead Content Editor for Conservation Agriculture in November 2021. He previously worked in daily print journalism for more than a decade in places as far flung as Alaska and the U.S. Virgin Islands, where he shared a national award for coverage of two Category 5 hurricanes that struck the islands in 2017. He's also taught English in Korea, delivered packages for Amazon, and coordinated Wisconsin election night coverage for the Associated Press. His first job was on a Southeast Wisconsin farm.

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SPECIAL REPORT: Technician Shortage

State Apprenticeship Program Bolsters Birkey’s Recruitment Efforts

A new state-sponsored apprenticeship program in Illinois has added tax benefits to a strong partnership the dealership has with Parkland College in training new technicians.

A close partnership between Case IH dealership group Birkey’s Farm Store and Parkland College in Champaign, Ill., has proven successful over the years in pumping out new service technicians.


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Farm Equipment

Tackling the Tech Shortage

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