Michaela Paukner

Michaela Paukner was the associate editor of No-Till FarmerStrip-Till Farmer and Cover Crop Strategies. Her previous journalism experience includes working as a reporter for a legal magazine and as a producer for two Wisconsin TV news stations. She has also worked with clients across the globe as a freelance writer and marketing consultant, and as a brand manager for a Wisconsin-based boutique marketing agency. She's a graduate of UW-Green Bay.

ARTICLES

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Precision Farming Dealer Summit 2022 Recap

How to Prepare Your Dealership for Autonomy

Using predictions from Ohio State University’s Scott Shearer, 3 dealers explain what it will take to promote, demo and sell autonomy to farmers.

With the rapid evolution of technology, farmers may not be able to afford to continue to control all aspects of their operations. Autonomous farm machinery could lead to producers outsourcing tasks to a skilled equipment operator, allowing the farmer to focus on other parts of their operation. 


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SPECIAL REPORT: Technician Shortage

Putting Technicians in the Pipeline

John Deere dealership Hutson Inc. uses a 3-year strategy to develop high school students into service technicians.

Hutson Inc., a John Deere dealership with 30 locations in Indiana, Kentucky, Michigan and Tennessee, is setting up a talent pipeline to help overcome an industry-wide shortage of service technicians.


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How to Identify, Develop & Retain Your Dealership’s Next Generation of Leaders

Mike Burnett, learning and development manager at Empire Southwest, outlines steps for preparing employees for leadership roles.

When Mike Burnett, learning and development manager at Empire Southwest, was first hired at the company 9 years ago, he encountered the attitude that many dealerships have toward leadership development. 


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Environmental Benefits of Precision Agriculture study 2021

6% Crop Yield Increases Possible with More Precision Agriculture Adoption

2021 study highlights the correlation between rising yields and increased adoption of precision agriculture tools.

Two 2021 studies report broader adoption of precision agriculture technology could increase U.S. annual crop production by an estimated 6% and Canadian crop production by 7%. Precision ag tools provide economic return for farmers while also enhancing sustainability through more efficient use of land, water, fuel, fertilizer and pesticides.


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