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George Russell

George Russell

George Russell is a founding member of the Machinery Advisors Consortium. The group offers training, consulting and coaching to improve processes and people, resulting in increased customer satisfaction, customer value and business profitability. He can be reached at George.Russell@MachineryAdvisors.org .

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ARTICLES

George Russell
Technology for Profit

Upgrade Your Fleet Management Technology

By George Russell posted on September 5, 2012
It's 8 a.m.; do you know where your trucks are? After real estate, a dealership's largest non-inventory asset is likely their rolling stock: delivery flatbeds and lo-boys, remote service vehicles, sales personnel cars or trucks, delivery vans, etc. But land and buildings stays put. Your rolling stock ... well, it rolls.
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George Russell
Technology for Profit

Simple Technologies to Increase Staff Efficiency

By George Russell posted on September 5, 2012
The title of this series of articles is “Technology for Profit” and is aimed at giving equipment dealers concrete examples of how advanced technology is being adapted to the day-to-day operations at machinery retailers to improve their bottom line.
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George Russell
Technology for Profit

Building an Interconnected, Knowledge-Based Dealership

By George Russell posted on June 14, 2012
Whether we like it or not, change is here when we talk about business technology. In your dealership, the adoption and use of new technology is moving literally at the speed of sound. The products you sell and service are more technologically sophisticated, which means that the way you sell and service them must at least match that level of sophistication.
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Technology for Profit

Building an Interconnected, Knowledge-Based Dealership

By George Russell posted on June 14, 2012 | Posted in Product Innovations & Introductions
Whether we like it or not, change is here when we talk about business technology. In your dealership, the adoption and use of new technology is moving literally at the speed of sound. The products you sell and service are more technologically sophisticated, which means that the way you sell and service them must at least match that level of sophistication.
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George Russell
Technology for Profit

Smart Uses for Smart Phones in the Dealership

By George Russell posted on April 11, 2012
Most dealer-principals and their salespeople use cell phones to speed up their communications and for customer convenience. But, what about cell phones for others in the dealership such as the service techs and the parts people?
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