Articles by Jack Zemlicka

Plugfest 2019

3 Takeaways from Plugfest 2019

With continued compatibility progress, the AEF looks to enhance implement functionality and database access.
Engineers with 68 different ISOBUS components — from virtual terminals to a programmable tractor chair — were scattered across nearly 35 tables during the 3-day Agricultural Electronics Foundation (AEF) Plugfest, May 7-9 in Lincoln, Neb.
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2019 Precision Farming Dealer Summit

How are You Delivering Data-Driven Services?

Hear three unique perspectives on how dealers are creating and capitalizing on agronomic services, along cautions for protecting customers’ data at the 4th Precision Farming Dealer Summit in Indianapolis.
Hear three unique perspectives on how dealers are creating and capitalizing on agronomic services, along cautions for protecting customers’ data at the 4th Precision Farming Dealer Summit in Indianapolis.
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2019 Precision Farming Dealer Summit

Are You Creating Customized Precision Problem-Solving for Customers?

Hear from 3 precision specialists explain how they are meeting their markets with specialized services with broader business benefits at the 4th Precision Farming Dealer Summit in Indianapolis.
Hear from 3 precision specialists explain how they are meeting their markets with specialized services with broader business benefits at the 4th Precision Farming Dealer Summit in Indianapolis.
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2019 Precision Farming Dealer Summit

Are You Building a Bankable Strategy for Billable Precision Service?

Three precision managers dissect their models for how to charge for service — the triumphs and the challenges — at the 4th Precision Farming Dealer Summit in Indianapolis
Three precision managers dissect their models for how to charge for service — the triumphs and the challenges — at the 4th Precision Farming Dealer Summit in Indianapolis
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2019 Precision Farming Dealer Summit

How Will the Next Disruptive Ag Technologies Impact Your Dealership?

Scott Shearer, Ohio State ag engineering professor, to deliver keynote dinner presentation at the 4th Precision Farming Dealer Summit in Indianapolis, analyzing the potential and precautions of artificial intelligence, machine learning and autonomy in ag.
Scott Shearer, Ohio State ag engineering professor, to deliver keynote dinner presentation at the 4th Precision Farming Dealer Summit in Indianapolis, analyzing the potential and precautions of artificial intelligence, machine learning and autonomy in ag.
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2019 Precision Farming Dealer Summit

Developing Precision Depth: What’s Your Plan for Advancement?

Hear from 3 precision managers about proven strategies for hiring, retention and development of precision specialists at the 4th Precision Farming Dealer Summit in Indianapolis.
Hear from 3 precision managers about proven strategies for hiring, retention and development of precision specialists at the 4th Precision Farming Dealer Summit in Indianapolis.
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Challenge Your Parts & Service Team to Attract Multi-Colored Machinery Customers

Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
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Leveraging Customer Engagement to Boost Your Social Media Profile

Collaborating and coordinating with farmers on incentive-based contests can be valuable brand-building efforts, requiring minor investments of staff time.
While having a social media “point person” is a luxury for many farm equipment dealers, there are alternatives to investing endless hours in populating online feeds with newsworthy items that call attention to your products and services.
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