Industry News

Drones Tested for Agriculture Use

Look up in the sky! It’s a bird! It’s a plane! No, it’s a Multi-Rotor Remote Sensing System! Somehow Multi-Rotor Remote Sensing System (MRRSS) just doesn’t have quite the same ring as Superman, but these tiny remote-controlled, camera-equipped drones could give some farmers super powers to see their crops from a bird’s eye view.
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Wider World of Business

Make Your Co-op Dollars Work

The advertising funds manufacturers provide can be an asset for dealers who follow the rules and do advance planning.
The advertising funds manufacturers provide can be an asset for dealers who follow the rules and do advance planning.
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Forecast & Trends

Rising Material Costs, Rising Product Pricing

With their most recent earnings reports, each of the major farm equipment manufacturers easily surpassed analysts’ projections for revenues and raised their forecasts for the remainder of 2011. With the rising costs of materials and the additional outlays associated with Tier 4 interim engines, the equipment makers also expect to increase product pricing before the year is out.
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