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2014 Dealership of the Year: Godfrey Bros.

Advantages of Avoiding MUD Deals

July 18, 2014 | Posted in Best Practices
Godfrey Bros. owner Kevin Godfrey says that with large equipment being so large, it's increasingly difficult to find buyers for used class 9 combines, 26-row planters, large sprayers and other large equipment. By dealing with customers who are only buying one or two pieces of equipment a year, Godfrey Bros. avoids MUD deals and has customers who are much more brand loyal and not simply buying on price.
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Competing Against Larger Dealerships

July 18, 2014 | Posted in Best Practices
As a single-store dealership, Godfrey Bros. feels the pressure to compete with the larger, multi-store dealerships, but, says owner Kevin Godfrey, just because a dealership is small doesn't mean that they are any less efficient than a large dealership. Godfrey says that the two sizes of dealerships may have to work a little differently to achieve that efficiency, but at the end of the day, they are still performing at the same level of efficiency.
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Developing a Company Culture Based on Sharing & Teamwork

July 18, 2014 | Posted in Best Practices, Department Management
Godfrey Bros. in Jonesville, Mich., looks for people who are willing and able to learn when looking for new employees. Kevin Godfrey, owner, says the dealership builds a culture based on sharing and teamwork by focusing on how to solve problems and ensure they don't happen again. Each department works together to make sure the customer's needs are met to ensure they return to Godfrey Bros.
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Finding & Keeping Good Employees

July 18, 2014 | Posted in Best Practices, Department Management
Godfrey Bros., a John Deere dealership in Jonesville, Mich., strives to make every job in the company a quality position to attract good employees. Owner Kevin Godfrey says the dealership provides healthcare benefits, profit sharing programs, investment programs and top wages on top of a good work environment.
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2014 Dealership of the Year: Godfrey Bros.

How to Survive & Thrive in this Industry

July 18, 2014 | Posted in Best Practices
Godfrey Bros. owner Kevin Godfrey discusses what it takes to not only survive but to thrive in the farm equipment dealership industry. The dealership focuses on the 3 P's - people, product and process - and how they work together along with high-quality customer service to reach its goals and be successful.
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Larger Isn't Always Better

July 18, 2014 | Posted in Best Practices
Godfrey Bros. owner Kevin Godfrey says the dealership's success in terms of sales growth and customer service while being surrounded by other larger John Deere dealers in Michigan proves that larger isn't always better.
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Top 2 Aspects in the Dealership to Watch

July 18, 2014 | Posted in Best Practices
Kevin Godfrey, owner of Godfrey Bros., says that the two most important things to watch right now are inventory and finding good employees. There is a lot of money that can go into inventory and you have to be careful that your inventory doesn't end up costing you money, says Godfrey. As for finding the right employees, Godfrey says that it is important that you find employees who can keep up with the changing technology.
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2014 Dealership of the Year: PrairieLand Partners

Encouraging Professional Growth for Young Managers

July 18, 2014 | Posted in Best Practices
Doug Neufeld, CEO of PrairieLand Partners, a 9-store John Deere dealership in Kansas, talks about the importance of including younger people in management positions at the dealership. The younger generation is more likely to be able to adapt to change and that ability can typically make up for their limited amount of experience.
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