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Dealership of the Year 2015: Industry’s Best Dealerships Honored in 11th Annual Awards Program

Ritchie Implement and Salem Farm Supply earned the industry’s top honors as Farm Equipment’s 2015 Dealership of the Year.
July 16, 2015 | Posted in Best Practices, Dealer News
The independent judging panel once again had an impressive pool of candidates to choose from for this year’s Dealership of the Year honorees. But, they made their choices and Farm Equipment’s 2015 Dealerships of the Year are: Ritchie Implement, a 3-store group based in Cobb, Wis., in the over $75 million in revenues category; and Salem Farm Supply, a single-store dealer located in Salem, N.Y., in the under $75 million in revenues category.
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2015 Dealership of the Year Video Series: Ritchie Implement

Using Diverse Products to Bring in Customers

July 16, 2015 | Posted in Best Practices, Niche Equipment Markets
Ron Ritchie, CEO and co-owner of Ritchie Implement (3-store dealer in Wis.), talks about the progression the dealership has taken to grow the product lines they offer. Each additional product line has brought in new customers that otherwise wouldn't have visited their dealership.
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2015 Dealership of the Year Video Series: Ritchie Implement

Making Employees Part of the Family

July 16, 2015 | Posted in Best Practices
Kevin Depies, sales and management with Ritchie Implement (3-store dealer in Wis.), talks about the Ritchie family's policy of welcoming all employees in like family.
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2015 Dealership of the Year Video Series: Ritchie Implement

Maintaining a Sense of Urgency Among Employees

July 16, 2015 | Posted in Best Practices
Kevin Depies, sales and management with Ritchie Implement (3-store dealer in Wis.), talks about the importance of keeping a sense of urgency up with employees to ensure the highest level of customer service among all of the locations.
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2015 Dealership of the Year Video Series: Salem Farm Supply

Motivating Parts & Sales Through an Incentive Program

July 16, 2015 | Posted in Best Practices
Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, share ideas they've used as incentive programs for both the sales and parts departments. The incentive programs they've put in place have a variety of structures and timeframes.
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2015 Dealership of the Year Video Series: Salem Farm Supply

Marketing for a Dealership in a Remote Area

July 16, 2015 | Posted in Best Practices
Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, explains the challenges they face in getting in front of customers with marketing efforts in a remote geographical location.
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2015 Dealership of the Year Video Series: Salem Farm Supply

Dealing with Death at the Ownership Level

July 16, 2015 | Posted in Best Practices, Operations & Finance
In 2012, Philip Lewis, the owner of Salem Farm Supply (Salem, N.Y), passed away. His daughter, Carole, had been working full time at the dealership for about a year. At the time of his passing, there wasn't a succession plan in place to dictate the future of the company. In this video, Carole, now president of Salem Farm Supply, shares the challenges they faced as they not only dealt with the loss of a loved one, but also had to work to resign manufacturer agreements with their suppliers.
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