On November 22, 2021, I interviewed Tony LaPorta on the Moving Iron Podcast. Tony is a trader and brought up some excellent points during the interview. What made me think the most was his point about the cost of uncertainty and how the various markets are reacting.
Last month I wrote about the difference between a used equipment manager and remarketing manager. I am not sure I can do justice to both with just one article, so I will spend some time looking at what the used equipment manager does and what kind of person is needed.
In my opinion, there isn’t a better job in the ag equipment business than the used equipment guy. Used equipment is a commodity much like corn, soybeans, milk or cattle. Used equipment isn’t fluid or constant; it ebbs and flows with economic conditions of supply and demand.
2021 started with a bang, and there is little insight that shows it won’t end the same way. Commodity prices are seeing a weather market take hold; world grain stocks are at all-time lows, and used equipment is still in very short supply.
Unless the sales rep hired is a seasoned veteran and has covered that same area for years, they will not know the established customer base, the conquest accounts and what relationships need to be built or repaired.
Last month I started this series off by talking about where to find young talent. As discussed, there are several different places and ways to bring good, young talent from colleges and technical schools to the dealership.
In this episode of On the Record, brought to you by Associated Equipment Distributors, Jason Webster, commercial agronomist with PTI Farm, breaks the results of PTI Farm’s 2024 HIgh Speed Planting Corn Study.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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