Dealer News

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Manufacturing Industry Policy Makers Give Insight at RNC

In the wake of the RNC taking place here in Milwaukee, Komatsu and the Association of Equipment Manufactures held a press conference at the Komatsu South Harbor Milwaukee campus on July 15. Komatsu North America CEO Rod Schrader, AEM Vice President Kate Fox, and AEM Senior Vice President Kip Eideberg were joined by three elected officials to discuss policy making in the world of equipment manufacturing.
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DataPoint: Tillage Tools Top Product Farmers Buy Outside Major Brand

According to Ag Equipment Intelligence’s latest Brand Loyalty survey, 62.3% of farmers consider themselves brand loyal. When it comes to buying a piece of equipment not manufactured by their primary brand, tillage tools have been the most common piece of equipment farmers bought that wasn’t their primary brand. The full Brand Loyalty Report will be released in July.
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