Mike Lessiter, president of Lessiter Publications, Inc., Brookfield, Wis., will present the opening keynote presentation at the 6th Annual Niche Magazine Conference. Held exclusively for publishing executives, the event will be held February 27-28, 2012, at The Hutton Hotel, Nashville, Tenn.
Lessiter’s presentation will highlight why focused markets — and small, agile and knowledgeable staffs — represent the future for successful media, as well as how the small family-owned niche publishing firm has navigated industry challenges to grow three-fold over the last 8 years — in print, events and electronic media. Having just celebrated its 30th anniversary, Lessiter Publications’ Ag Division consists of Farm Equipment, Farm Catalog, Ag Equipment Intelligence, No-Till Farmer, National No-Till Farmer and numerous websites and e-newsletters.
In addition to the keynote session, Lessiter will also speak as part of a three-publisher panel presentation on Brand Extensions in Publishing. For more information on the Niche Magazine Conference, visit http://www.nicheconference.com