Executive Editor Dave Kanicki discusses research relating to the ways farmers choose to buy and sell used equipment. Dealers are still the top choice.
Farm Equipment
Brand Loyalty: Dealers Make a Difference
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Editor's Blog: November 2, 2010
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Top Articles
- Nominate a Dealer for Farm Equipment’s 2021 Dealership of the Year Award Program
- Doosan Group to Sell Stake in Doosan Infracore; Pressure to Sell Doosan Bobcat
- IronGuides Other Equipment — Over 600 Equipment Types Now Available [Digital Demonstration]
- Briggs & Stratton Skips $6.7 Million Interest Payment
- Deere Announces New Operating Model Focused on Unlocking Customer Value
Current Issue
Catching Up with Ag Industry ‘Thought Leaders’
Dealers See Mixed Bag of Brand Loyalty & Dealer Loyalty
Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?
Must Read Free Eguides
Download these helpful knowledge building tools
- Improved End-User Profitability: An OEM’s Guide to Controlling Farmers’ Feed Expense
- Determine Used Equipment Values: A Dealer’s How-To Guide to Determining Used Equipment Values
- A CFO’s Guide: Making Your Equipment Dealership Leverageable, Auditable & Financeable
- 5 Compensation Considerations for Your Dealership’s Sales Team
Farm Equipment Videos
Neil Dahlstrom's Journey as John Deere Historian
In this short video clip, Manager of History & Corporate Archives Neil Dahlstrom shares his personal path into the unique role that he serves in helping to preserve the history of John Deere, and assisting others in putting it into context.
Events
Equipment Manufacturers Teams with National Agri-Marketing Association to help Small Companies Survive and Thrive
Date: 08/10/20
Location: Kansas City, MO
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Top Directory Listings
Yetter Mfg Co
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
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