Farm Progress Companies Inc. ( and IRON Solutions, Inc. ( broaden their current marketing alliance, as Farm Progress will begin representing IRON Search’s online media assets to advertisers throughout the U.S. agricultural market.

The agreement expands marketing in areas such as online banner advertising sales, sponsorships and future services, says Hal Hassall, IRON Solutions chief marketing officer. “The alliance will help both organizations build on their decades of service to companies reaching ag equipment buyers and sellers, and enhance the services both groups can provide in the increasingly competitive online marketplace.”

Clients of both groups will see the benefits of integration immediately, notes Don Tourte, director, national sales and events for Farm Progress. “This alliance extends Farm Progress' offerings in the high-demand online marketplace. Sponsors and online advertisers can now enjoy opportunities that will be targeted not only geographically through their state and regional publication websites, but now they can expand their offerings to include targeted messages by specific equipment searches on For example, clients can now tailor messaging by geographical targets as well as the exact time when a farmer is searching for products and services.”

Farm Progress and IRON Search began their relationship in 2008 when the companies joined to bring equipment listings to Farm Progress state and regional publications and 18 industry websites. Farm Progress is a charter member of IRON Buyer-Net™, the largest source of lead-generation using agricultural and construction media in North America. Farm Progress' state and regional publications' reach nearly a half million producers, and combined with the IRON Buyer-Net™ reach, this powerful combination provides access to more than one million qualified equipment buyers monthly across a wide range of demographics.