Mahindra USA, a manufacturer of affordable, high-quality farm equipment, announced today that a new assembly and distribution point will be opened up in Chattanooga, Tenn., effective December 31, 2009. Concurrently, Mahindra USA announced that it has moved its North American headquarters from Tomball, Texas, to co-locate with its Houston, Texas, assembly plant.

The new assembly and distribution point will take the place of Mahindra USA’s Calhoun, Ga., facility and will move assembly and distribution of Mahindra Tractors approximately one hour north. Mahindra USA worked together with one of its partners to identify a suitable distribution channel solution that would meet both its customer’s and dealer’s requirements for its products, while shifting assembly from its Calhoun facility. This business model is a success in the West Coast, enabling Mahindra USA to achieve benefits by further strengthening its relationships with strategic partners.

“Our primary goal was to ensure a smooth transition as we bring the Chattanooga distribution point on-line. We are pleased to announce that the product availability and service levels that our dealers have been accustomed to will continue unaffected,” says Mike Hilderbrand, vice president of Marketing & Organizational Development for Mahindra USA.

A total of 14 employees will be affected by the transition to the new assembly and distribution point in Chattanooga.

About Mahindra USA Farm Equipment Sector
Houston, Texas-based Mahindra USA Farm Equipment Sector (www.mahindrausa.com) is a wholly owned subsidiary of Mahindra & Mahindra Ltd and part of Mahindra & Mahindra’s Farm Equipment Sector (FES), one of the top three tractor manufacturers in the world. Farm Equipment Sector (FES) is a part of U.S. $6.3 billion Mahindra and Mahindra group.

Mahindra USA’s Farm Equipment Sector began selling tractors in the USA in 1994 and has grown rapidly due to high customer satisfaction and through customer referrals. Mahindra USA’s Farm Equipment Sector has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.