DES MOINES, Iowa — Tractor Zoom, the leading equipment intelligence platform for the agricultural and heavy equipment industries, today announced the AgWare integration with Chattel, connecting Tractor Zoom Pro to AgWare, the loan origination system used by farm credit lenders and appraisers nationwide. The integration is live today for all lenders, syncing equipment lists and assets between the two systems and surfacing Tractor Zoom Pro's comps and values directly inside Chattel.
Ag lenders originate loans in Chattel, but the equipment valuation data they rely on has historically lived in a separate system. That gap meant re-keying equipment lists by hand and stepping outside Chattel to pull comparable sales data before copying values back in. A process that's slow and leaves room for error.
With the Chattel integration, lenders can build equipment lists, add assets, and view Tractor Zoom Pro's transparent, market-backed comps and values without ever leaving AgWare. Equipment lists and assets sync in both directions, so data entered in one system reflects in the other.
"Lenders told us exactly what they needed: the values they already trust, without having to leave the system they already work in," said Britt Busch, Director of Product, Tractor Zoom. "That's what this integration delivers. We built Tractor Zoom Pro to be the source of truth for equipment values in agriculture, and this makes that truth available right where lenders are making decisions."
"This is night and day for our team. The process is a whole lot easier now, very smooth; we're going to save our users a lot of time creating a list in just a few clicks, and getting values, comps, and full make, model, type, and subtype detail all in one place. Keeping our lists in sync just got a lot easier too," said Richard Dufour, Senior Software Engineer, Chattel Management and Sales, at AgWare., at AgWare.
Key benefits for lenders include:
- Faster appraisals completed without leaving AgWare
- Fewer manual errors from re-keying data between systems
- Transparent, defensible values on every report, backed by the same data Tractor Zoom Pro customers already rely on
- One source of truth. Tractor Zoom Pro values flow directly into the lender's report
The Chattel by AgWare integration is available today to all lenders using Tractor Zoom Pro's Equipment Lists. Lenders can contact their Tractor Zoom Customer Success representative to get set up.
