DES MOINES  — Tractor Zoom launches Equipment Dealer Listings for farmers and equipment dealers across the United States.

One of the biggest frustrations that farmers have is having to go multiple places to find what they are looking for. Farmers also expect this information to be easy to find and readily accessible on their phone. In a recent survey in collaboration with Successful Farming, 91% of farmers said they would start online when researching and evaluating their next farm equipment purchase.

Tractor Zoom solves this with an intense focus on being mobile first. Tractor Zoom connects farmers to the exact piece of equipment they are looking for right from their phone. Tractor Zoom is the first and only platform that allows for full details of farm equipment at auction or at an equipment dealership in a single user experience.

“Our mission at Tractor Zoom has always been to be the industry leader for finding and valuing heavy equipment” said Kyle McMahon, CEO of Tractor Zoom. “We started by partnering with auctioneers, of which we now have 75% of farm equipment at auction on Tractor Zoom. We kept listening to our farmer customers and started Equipment Dealer Listings as a Beta. We partnered with 17 Dealer groups, representing nearly 300 locations across the United States. What we learned is that there is a huge opportunity to help provide the best experience in the industry for farmers to find farm equipment.”

“We were already working with Tractor Zoom through their Iron Comps product to get real time Auction Results. Taking our partnership to the next level by listing our equipment with them

made a ton of sense for us at C&B and we look forward to continuing our partnership,” said Ryan Ellefson, Used Equipment Manager at C & B Operations LLC.

Tractor Zoom has lifted the “Beta” tag for this product offering and is opening it up to all farm equipment dealers across the United States. Be one of the first to get your dealership’s inventory on Tractor Zoom visit to sign up today. 


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