As consolidation continues to impact the ag equipment industry, the number of big dealers in North America dropped again for the 4th year in a row in 2026. After rising to a record high of 214 big dealers (dealers that operate 5 or more ag locations) in 2022, the industry now has 199 dealers with 5 or more ag equipment locations. The total number of ag equipment stores owned by big dealers dropped in 2026, after 3 consecutive years of increases, falling to 2,774 from 2,781 in 2025. 

Deere once again has the most big dealers at 77. Deere’s total number of big dealers had been declining since 2020. In 2020, Deere had 96 big dealers. That number fell consistently over the last 5 years to the current low of 77 in 2026. 

Case IH also saw its dealer network drop in its number of big dealers, falling from 42 in 2025 to 39 in 2026. The number of Case IH big dealers peaked in 2022 at 49. The number of New Holland big dealers increased by 6 year-over-year to 36, the highest number of big dealers the brand has had since the Ag Equipment Intelligence started tracking in 2011. 

AGCO and Kubota both saw their big dealers increase by 1 to 21 and 37, respectively. Compared to 2011, when the Big Dealer Report was first published, the total number of big dealers in the industry has risen 16.4% from 171. During that time, Deere, Case IH and AGCO have all seen the number of big dealers in their networks decline. 

Kubota has seen the most significant growth in its number of big dealers since 2012, increasing by 164% during that period. New Holland has seen the next largest jump in the number of big dealers, growing 140% since the first report. Deere has seen the largest decline in the number of big dealers, shrinking by 26% since 2012. 

The complete Big Dealer Report was sent to AEI VIP members earlier this month and is available for purchase on AgEquipmentIntelligence.com.

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