Alex Swiderski discusses aggressive sales tactics, including offering equipment at cost plus 10% to close deals immediately. He describes how customers would claim to need time to consult spouses or others, but actually planned to check prices with local dealers. Swiderski built a reputation for honesty by making limited-time offers valid only while customers remained on-site.
The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff.
Since 1880, Geringhoff has specialized in the development of high-class and innovative harvesting heads that are head of the class no matter the crop. Since then, a lot has changed, but our dedication to providing superior products and our passion for agriculture has remained steadfast.
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