This week’s DataPoint is brought to you by the Dealership Minds Summit, coming to Springfield, Illinois, August 4-5. The program is now available, to view it and to register visit www.DealershipmindsSummit.com. 

DataPoint Whole Milk Shares Rise Amid Long-Term Decline in Total Fluid Milk Sales.jpg

Total fluid milk sales have declined over the past 15 years, falling from a peak at about 55,433 million pounds in 2009 to 43,179 million pounds in 2024, according to data from USDA, Economic Research Service (ERS). This shift represents a 22-percent decrease, notwithstanding a modest increase from 2023 to 2024.

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Despite the broader downward trend, whole milk’s share of the market has grown. After being the leading category in the early 2000s, its share dropped to a low of 26 percent in 2012 but has since risen to 39 percent in 2024. 

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