I spent the morning in the field with Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan. As he was installing JDLink Boost on a Fendt tractor, I asked him if technology adoption trends have shifted in the past few years. He says the one big thing he’s noticed is that it’s not just the high-acreage farmers who are buying in.    

“I feel like the technology is more accessible to guys who are smaller-scale, and it could be those guys who are smaller-scale, their sons and grandsons are coming in who want all the cool stuff. They find ways to get the technology (to the farm). The thing that I’ve seen over time is it used to be just the big guys who had the technology…but now that is being transitioned to the basics — autosteer, section control — and now we’re getting into StarLink, in field data share, AutoTrac turn automation, etc. Those are the newer technologies that typically the bigger guys have, but we’re filtering that (other technologies) down to those little guys, so that AutoTrac, section control, etc., everyone has now.” 

We’ll have much more from Born in an upcoming Day in the Cab feature on PrecisionFarmingDealer.com.

Watch the full version of this episode of On The Record