Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:


Best of the Web This Week is brought to you by Haven Steel Products.

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Haven Steel Products started as a fabricator working with clients in the agricultural, construction, and trailer production business. Today, we have grown our company by expanding our capabilities to new levels and new industries while still keeping the same exceptional steel products and processes that our customers have come to expect.


The Oscars Meet Equipment Sales

Cool connection to the Oscars with a former JCB executive recalling a moment of gratitude from a star-studded tractor owner.


Another Look at Hunters vs. Farmers in B2B Sales

John Harvey writes, “In many organizations, the difference between hitting quota and exceeding it often lies in how sales teams think and operate. It’s a mindset shift—one that determines if you’re seeking quick wins or cultivating long-term growth.” Check out his LinkedIn post for his 12 pivotal moments to shift your thinking. Also check out George Keen’s tips for optimal sales management in the latest issue of Farm Equipment.

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Sec. Rollins Makes the Rounds at Commodity Classic

U.S. Ag Secretary Brooke Rollins made the rounds during Commodity Classic in Denver the first week of March, stopping by Kinze Manufacturing’s booth during the show.


What If & What Was: Reflections on Our Journey … Johnson Tractor

After retired dealer-principal Leo Johnson shared his reflections on our “It’s a Wonderful Life Question,” Johnson Tractor the post and offered its own take on Leo’s contributions, writing, “I couldn’t be more excited to work alongside the next generation of leaders at Johnson Tractor— Eric Reuterskiold, Kathryn Hesebeck and Patrick Johnson! Their passion, fresh perspectives, and commitment to our company’s mission are truly inspiring. As we continue building on the foundation laid by Leo Johnson and the generations before, it’s incredible to see Eric, Kathryn and Patrick bringing their own ideas and energy to the table.”

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Product Video of the Week: New Kuhn Krause CCZ 9010 Cover Crop Seeder

Michael Berggren, Kuhn Krause product manager, showcases the new CCX 9010 Cover Crop Seeder, equipped with a new ISOBUS rate controller and improved calibration system.


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Best of the Web This Week is brought to you by Haven Steel Products.

Haven Steel Products started as a fabricator working with clients in the agricultural, construction, and trailer production business. Today, we have grown our company by expanding our capabilities to new levels and new industries while still keeping the same exceptional steel products and processes that our customers have come to expect.

Haven Steel Products


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