CNH has unveiled a chatbot powered by artificial intelligence (AI) to help dealers support customers — by enabling dealer technicians to save time on repairs and even provides answers to technical questions about legacy models.

“The AI Tech Assistant is transformative and sets a course in future tool development that is instinctive to resolving dealer needs,” said Rosella Risso, Head of Agriculture Parts & Service at CNH. She adds, “Our goal within the Global Parts & Service team is to simplify repair processes, improve uptime and customer satisfaction with their machine.”

The CNH AI Tech Assistant tool is already at work at over 300 authorized agriculture and construction dealer groups in North America, Australia and New Zealand, with global expansion underway, according to a news release issued by the company. The tool works by simulating conversations to provide a diagnosis and repair plan for CNH brands’ machines. The company further described the tool as a first-of-its-kind tool developed alongside its dealer network using their continuous feedback, enabling dealer technicians to save time on repairs by providing fast and accurate answers to technical questions. The tool scans through terabytes and terabytes of CNH technical documentation and responds instantly with precise answers to questions based on the input received. The announcement noted that If a dealer is having an issue with a particular machine, they can insert its serial number to ensure an accurate and precise response from the chatbot.


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