West Palm Beach, Fla. – Florida Coast Equipment (FCE) establishes itself as the industry leader in aftermarket sales and services as it continues to attract world class talent from across the heavy equipment industry, the company announced today.


“At Florida Coast Equipment, we aren’t just interested in selling you a machine,” said Todd Bachman, President of Florida Coast Equipment. “Our customers have rightfully come to expect superior customer service and unrivaled product support and we will never waiver on that commitment.”


As part of that commitment, FCE announced the hiring of Steve Berdan, who brings over 30 years of experience as an aftermarket parts expert to the company.


Berdan spent the last 17 years growing Komatsu’s aftermarket sales through counter sales, location management, manufacturing parts distribution and multi-location parts management.


“As Florida Coast grows we are laser - focused on improving our business, service and support to our customers each and every day,” said Brian Kimpton, CEO of Florida Coast Equipment. “Steve’s experience in the aftermarket parts business will continue the growth and customer service of our parts operations and we look forward to our customers benefiting from his knowledge and expertise in his new role as VP of Parts for Florida Coast Equipment.”


Great companies start with great employees and FCE has made it a top priority to attract the top talent in the country and Steve fits that mold exactly, the company said.   


Florida Coast Equipment and BIG ORANGE RENTAL is a family-owned & operated full-service Kubota Dealership, serving 11 locations across the state (West Palm Beach, Fla. Pierce, Mims, Naples, Plant City, Land O'Lakes, Homestead, Kissimmee, Apopka, Ocala and Lecanto, Fla.)


Founded in 1985, FCE has grown from a single dealership with two employees to Florida’s largest Kubota dealer and one of the top dealerships in the country.


For more than 30 years, they have served large agricultural growers, builders and contractors of all sizes, nurseries, commercial landscapers, local and state governments, golf courses, HOAs, equestrian facilities, and estate homeowners in Monroe, Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, Indian River, Okeechobee, Brevard, Seminole, Lee, Collier, Orange, Osceola, Polk, Citrus, Marion, Hillsborough and Pasco Counties.


Florida Coast Equipment rents, leases, sells, repairs, services and provides parts for Kubota utility vehicles (America's best-selling diesel utility vehicle), zero-turn, walk-behind, and stand-on mowers, tractors (#1 selling sub-compact tractor in the world), tractor-loader-backhoes, excavators (#1 compact excavator in the world), compact track loaders, skid steers, and wheel loaders, Land Pride and Bush Hog rotary cutters, batwing mowers and attachments.


Florida Coast Equipment has been named an Elite Dealer 8 years in a row and awarded the Top Volume Dealer award 7 years.