Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web. “Best of the Web This Week" is brought to you by CLEANFIX.
- Champlain Valley Equipment’s Standard-Setting Showroom
- AXON, New Holland Take Top Honors for Dealer-Directed Marketing at NAMA
- RDO Australia Delivers Something for the Whole Family
- 9th National Strip-Till Conference Returns to Iowa
- Featured Product: ‘Sales Enablement Tool for Dealers’
Champlain Valley Equipment’s Standard-Setting Showroom
It’s hard to believe it’s nearly been 10 years since our entire staff converged on Vermont for our 3rd Dealership Minds dedicated edition to do a deep-dive profile on our friend & Advisory Board Member Brian Carpenter and his Champlain Valley Equipment dealership. CVE, also a Dealership of the Year, has acquired, consolidated and modernized numerous dealer businesses since our last visit. Check out this quick video showcasing a post-industrial-designed buying experience in CVE’s just-opened Kubota store in Essex Junction, Vt.
AXON, New Holland Take Top Honors for Dealer-Directed Marketing at NAMA
AXON, a Title Sponsor of this summer’s Dealership Minds Summit took first place in marketing category to dealers this week at the National Agri Marketing Assn. (NAMA) Convention in Kansas City. The tire distributor’s direct mail flat piece took first place in the “directed to dealers” category in the annual “Best of NAMA” competition.. Featuring the copy “Imagine Having 100 Years of Tire & Wheel Knowledge in Your Back Pocket Next Time You Sell a Tractor,” the piece was created to communicate the firm’s rebranding from CFI Tire to AXON. New Holland won the top award in the brochures/catalog category directed at dealers for its brochure (created by Maclay & Shoemaker Graphics) to convey the impact of owning a New Holland dealership.
RDO Australia Delivers Something for the Whole Family
RDO Australia shared photos from an extra special delivery day for one family! dad Nathan Doyle got a new 6195M tractor while his son got a mini tractor! The team from the Bundaberg store made a special effort to make this little boy's day!
9th National Strip-Till Conference Returns to Iowa
The National Strip-Tillage Conference is returning to Iowa where it began 9 years ago. This quick video shows the energy and enthusiasm that have us looking forward to the event. Most of the manufacturers in the strip-till market will be on-hand — a great place to connect with current and prospective manufacturers for your AOR. Dealer J.J. Nichting (with a just-opened, state-of-the-art facility to show off) has signed on as the official machinery dealer sponsor, and Kinze is the site of a pre-event soil health workshop, which includes a private plant tour, museum time and lunch. The 8-page lineup is now available!
Featured Product: ‘Sales Enablement Tool for Dealers’
Few new products that come our editors’ way exist to help sell machinery, but we’ve got one for you this week. Following a recent review of technologies appearing on precision farming dealers’ websites, we learned of a new “sales enablement tool” from Verge Ag. The developers are targeting machinery dealers for their software that matches the size and functionality of equipment to each individual field operation and helps quantify the ROI for additional technology. It’s called “Launch Pad” and is covered in this 4-minute video:
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Best of the Web This Week is brought to you by CLEANFIX.
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