DEALERSHIP MINDS SUMMIT TITLE SPONSORS
Thank you to our Title Sponsors for their on-going commitment to the ag equipment industry through their support of the 2026 Dealership Minds Summit.
If you are a top solution provider and would like to discuss sponsorship opportunities for the 2026 Summit, contact Luke Weigel: lweigel@lessitermedia.com
THE 2026 DEALERSHIP MINDS SUMMIT IS SPONSORED BY:
Learn More About Our 2026 Dealership Minds Summit Title Sponsors:
Basic Software Systems provides our customers with state-of-the-art software and features to set them apart in their respective industry. Our resources allow us to create powerful yet flexible business system software with a solid and adaptable foundation, enabling dealers to grow bigger, better and stronger. Our software integrates with your dealership’s operation and the tools we provide you are equally supported by the devoted teams within our company. With years of dealership experience, we understand your industry, your business, and the challenges you face every day.
What makes Basic Software Systems different than other providers in the industry? We are who we say we are. From the first time we speak as a system consultant, to final product implementation, we are consistent. When you choose to work with us, we commit to you. We believe in relationships and work to maintain them. While we don’t over-promise, we do overdeliver, and as your needs increase, our services and solutions expand with you; helping you to evolve, improve, and grow further. Whether you run a single store or multiple locations, the sky’s the limit with Basic Software Systems.
In our 40+ years of business, we have seen dynamic growth, but our founding principles remain.
Integrity was the bedrock Basic Software Systems was built on, and that continues today in all aspects of our company. Our company vision is clear throughout our business and each team member works diligently and consistently to create an excellent product while maintaining professionalism.
Warranty Consulting Services (WCS) is a trusted leader in warranty administration, training, and auditing for the heavy equipment industry. With nearly three decades of experience, WCS helps dealerships streamline their warranty claims processes, improve service department efficiency, and maximize warranty recovery. Our team works closely with dealers to provide comprehensive training for technicians, service writers, and warranty administrators, ensuring compliance with manufacturer requirements. In addition to work order auditing and warranty registration management, WCS offers ongoing training retainer services to keep dealership teams up to date with industry best practices. Combining deep industry expertise with a commitment to efficiency and accuracy, WCS helps dealerships protect their bottom line and optimize their service operations.
Powered by Farm Credit, AgDirect® features simple applications, fast credit decisions and generous, ag-friendly terms. AgDirect offers buy, lease and refinance options on almost all types of new or used equipment, non-recourse and timely funding back to the dealership, and sales incentives. No other ag equipment lender works like AgDirect. Learn more by calling your AgDirect Territory Manager or 888-525-9805. Or visit us online at AgDirect.com. AgDirect is an equipment financing program offered by Farm Credit Services of America and other lenders, including participating Farm Credit System Institutions.
Ag Guard enters its 26th year as a pioneer in the industry, building on 25 years of trusted performance. Our team of seasoned agricultural professionals is the foundation of our long‑standing reputation for fairness, honesty, and dependability. We choose not to sell directly to consumers because we value the dealer–customer relationship and the essential role dealers play in determining whether Ag Guard is the right fit. We are a true partner to our dealers, committed to supporting the success of the producers they serve. Our knowledgeable local representatives work directly with dealerships, offering in‑person guidance, best practices, and proven tools to help grow sales and enhance customer satisfaction.
With more than 2,200 locations served, DIS is the leading provider of business system software to agriculture, lift truck, construction and truck refrigeration dealers and distributors in North America. It has served the equipment dealership industry since 1980. DIS is proud of the ability to truly understand its customers and provide them with the right solutions, support and training. DIS is driven by integrity, a passion for innovation and the desire to have a positive influence on its industry.
Geringhoff has been a part of the farm equipment industry since 1880. Since starting as a small-scale metal-forging and farm-equipment trade company over 145 years ago, Geringhoff has evolved into a modern, international engineering company - establishing many industry firsts along the way.Our goal has always been to increase productivity and make harvesting easier for farmers around the world - no matter the crop. Today, our engineers continue that mission using decades of experience to develop corn, draper, sunflower, and milo heads of exceptional quality and maximum functionality. With our steadfast commitment to continuously improving our products and harvesting technology, Geringhoff has earned a worldwide reputation for manufacturing innovative harvesting equipment of superior quality.
TractorHouse is your headquarters for buying and selling new and used farm equipment. TractorHouse.com offers an intuitive platform for listing agricultural equipment and attachments for sale. And if you're wondering what your equipment is worth, Value Insight Portal (VIP.TractorHouse.com) delivers fast and accurate valuations for free. TractorHouse.com and TractorHouse magazine give buyers quick and easy access to thousands of for-sale listings for tractors, harvesters, seeders, planters, hay and forage equipment, tillage equipment, ag trailers, and any other type of ag machinery from every major manufacturer. Visit TractorHouse.com today to find out more.
VitalEdge Technologies is a trusted partner to farm equipment dealers, helping them unlock greater efficiency, visibility, and profitability through data-driven solutions. With deep expertise in dealership operations, VitalEdge delivers advanced analytics, reporting tools, and consulting services that empower leadership teams to make smarter, faster decisions.
Our platforms transform complex operational data into clear, actionable insights across key areas such as parts, service, sales, and inventory management. By identifying performance gaps and growth opportunities, we help dealerships streamline processes, improve margins, and enhance overall business performance.
At VitalEdge, we understand the unique challenges facing today’s agricultural equipment dealers from evolving market conditions to increasing operational complexity. That’s why we focus on practical, results-oriented solutions that drive measurable impact.
We’re proud to support the Dealership Minds Summit and look forward to connecting with forward-thinking dealers who are ready to elevate their operations.
Summers Manufacturing is an innovative leader in the agricultural equipment industry, dedicated to supporting farmers in their mission to feed and fuel the world. Since its inception in 1965, Summers has demonstrated a commitment to advancing agricultural practices through the introduction of new and efficient equipment. With a focus on understanding the evolving needs of farmers and the agricultural industry as a whole, Summers consistently invests in research and development to design and manufacture equipment that addresses key challenges faced by farmers worldwide.
Brilliant Harvest is an AI-powered customer experience platform for equipment dealerships. By centralizing manuals, work orders, team chats, and dealer knowledge in a branded web and mobile app, it helps staff answer questions faster, deliver consistent support, and preserve expertise across the team. The result: less time searching, more time serving customers, and stronger dealer-customer relationships.
Titan International
Titan International is the maker of both Titan and Goodyear Farm Tires featuring Low-Sidewall Technology. Titan’s LSW technology is a simple bolt-on solution that provides track-like performance, in a Super Single tire. American made – LSW tires improve fuel economy, traction in the field, all while reducing soil compaction and power hop.
North American Equipment Dealers Association
In a complex, high-stakes industry, the strongest protection isn’t just a policy, it’s a voice. A voice that knows the terrain, understands the threats, and stands ready when the unexpected hits. NAEDA is that voice. Unified. Strategic. Unrelenting.
The North American Equipment Dealers Association (NAEDA) represents over 3,500 equipment dealers across North America in agriculture, industrial, forestry, and outdoor power sectors. As one unified voice, we:
- Advocating for fair policies, regulations, and strong industry relationships.
- Protecting your interests in legal, regulatory, and manufacturer interactions.
- Defending your right to operate freely, competitively, and confidently.
Our guiding principle is simple: Will it Help the Dealer? Every effort, program, product, and service we provide is built around that mission, giving members the tools, resources, and representation they need to grow, compete, and succeed.
Lahzo
LAHZO puts AI Sales Agents on dealer websites that engage every buyer — compact tractors, mowers, combines — 24/7. No forms. No voicemail. The agent knows the product line, handles competitive questions, qualifies intent, and delivers sales-ready leads and dealership appointments to your team. Every buyer gets engaged instantly, including the ones showing up after hours and on weekends. Ag deployments are producing a 3–4x increase in qualified leads and appointments.
RIMSS
At RIMSS, our software solutions can keep it all running—from dealers who sell trucks, buses, agricultural, construction, or forestry equipment, to independent parts and service businesses. Through our 40+ years of evolving product design, superior service, and business integrity, we have earned our partners’ trust; we have also proudly earned and maintained certified or elite status with many equipment manufacturers.
For more than 40 years, it has been our business to foresee the future well enough to help your company face it with confidence. But above all, we are steadfast in our core principles: integrity, teamwork, and trust.
Questions about the Dealership Minds Summit?
For general conference inquiries contact Farm Equipment:
Call/Text at 262-777-2401
Or Call Toll Free 866-839-8455
Fax at 262-786-5564
Email at info@farm-equipment.com
To learn about group attendance discounts or sponsorship opportunities
contact Luke Weigel at 262-777-2424 or lweigel@lessitermedia.com
Mail to
P.O. Box 624
Brookfield, WI 53008-0624
