FREQUENTLY ASKED QUESTIONS
If you have any other questions about the Dealership Minds Summit schedule, program, hotel, your registration or transportation, please email us or call/text at 262-777-2401 to speak with a customer service representative.
What is the Dealership Minds Summit?
Started in 2013, the Dealership Minds Summit is a limited seating DEALER-ONLY gathering of retail farm equipment dealers of tractors and implements. Focused 100% on delivering actionable strategies to educate, connect and empower dealership management to face the most pressing challenges to their business, the Summit delivers insightful learning and unlimited networking with the best of the farm equipment dealer community during more than 20 targeted, no-time-wasted sessions spread out over two days. The Summit is hosted by Farm Equipment and co-sponsored by the industry's top solution providers.
Am I eligible to attend?
The Dealership Minds Summit provides a venue for RETAIL DEALERS of tractors and implements to learn and share strategies for operating a successful business. If you have questions about your eligibility to attend, please contact Luke Weigel by calling (262)777-2424 or by email at lweigel@lessitermedia.com.
When and where will the 2027 Dealership Minds Summit be?
The 2027 Summit will be held Aug. 3-4, 2027 at the Blackhawk Hotel & River Center in Davenport IA. This event changes host cities annually. For information on future Summit dates and locations, contact Customer Service by calling 262-777-2401 or by email at info@farm-equipment.com.
Why should I attend the Dealership Minds Summit?
The Dealership Minds Summit provides a venue for RETAIL DEALERS of tractors and implements to learn and share strategies for operating a successful business. The 2027 Dealership Minds Summit will give you strategies critical to improving your dealership's overall business success. No other event gives you a 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential. See for yourself why 98.9% of past attendees recommend the Summit. *Based on past attendee surveys.
How is the Dealership Minds Summit structured? What is a “roundtable discussion”?
The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you actionable, authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:
How do I register for the Dealership Minds Summit?
Pre-registration is required to attend the Dealership Minds Summit and a limited number of seats are available (all past Summits have sold out). To ensure seats for your entire group, it is recommend that you register early. Register Online — Register online at our secure website. Register by Phone — Call Brand Manager, Luke Weigel at (262)777-2424. Please be sure to have your credit card handy.
What if I only want to attend select days of the Summit?
You can purchase a 1-day pass for $299 by calling Luke Weigel at (262) 777-2424.
What is included in the cost of registration?
Your 2027 Dealership Minds Summit registration includes access to all educational and networking sessions and meals that will occur during the event, as well as a free Attendee Bonus Package featuring over $3,500 worth of valuable dealer resources:
If I already subscribe to Ag Equipment Intelligence, do I still get the free 1-year digital subscription with my registration?
Yes, your free digital subscription will be added to your current subscription to extend your subscription term.
How do I make hotel reservations for the Dealership Minds Summit?
Visit the Dealership Minds Summit hotel information page for more information.
Are meals provided? What if I have a dietary restriction?
Yes! Each attendee receives admission to dinner on Tuesday as well as breakfast and lunch on Wednesday. Refreshments will also be provided throughout the Dealership Minds Summit. To purchase additional meal tickets for an attending spouse/guest, or if you have any dietary restrictions, please email us or call 262-777-2401 to speak with a customer service representative.
How can I obtain a letter of invitation? (for international attendees seeking travel visas)
The Dealership Minds Summit welcomes attendees from around the world. If you require an event invitation letter, please email us at info@farm-equipment.com or call 262-777-2401 to speak with a customer service representative.
Can I be a speaker?
If you are interested in being considered as a speaker for a future Dealer Summit hosted by Farm Equipment, or if there is anybody that you feel would be a good addition to our speaker lineup, please feel free to email Kim Schmidt with your suggestions at kschmidt@lessitermedia.com.
What sponsorship opportunities are available for the Dealership Minds Summit?
We offer many opportunities for companies to be involved with our Dealer Summits. If you are interested at the sponsorship level, please email Luke Weigel at lweigel@lessitermedia.com to learn more.
I am a sponsor for the Dealership Minds Summit. What resources are available for me make my customers aware of the event?
If you are a sponsor and would like information on group attendance discounts for your dealer customers, or if you would like to request Summit promotional material for you to distribute to your customers, please contact Luke Weigel at lweigel@lessitermedia.com or (262) 777-2424.
Can my spouse attend the sessions with me without being a registered attendee?
Yes, if your spouse is not involved in the day-to-day business operations of your dealership, they are welcome to attend the educational and networking sessions with you at no cost. To purchase meal tickets for your spouse, call us at (866) 839-8455 or (262) 432-0388.
When will I receive my Dealership Minds Summit badge?
You will receive your badge when you check in at the conference.
What are the refund and cancellation policies for the Dealership Minds Summit?
100% Satisfaction Guaranteed Lessiter Media has hosted more than 60 national ag industry events, including the first Dealership Minds Summit in 2013. We’ve refined a unique content-driven formula that delivers knowledge you and your team can act on immediately.
That’s why if – after attending the Dealership Minds Summit – you don’t feel the event is everything we promise, write to us and we’ll send you a full 100% refund of your registration. And you can take up to 6 months to decide so you can personally measure the return on your learning experience.
Since 1970, farm equipment dealers have trusted Farm Equipment to deliver independent and unbiased strategies for success as a dealer. This event – through the general sessions, roundtables, dealer-to-dealer panels and peer-to-peer networking – is another way to expand your overall learning opportunity. We hope you find the program we’ve assembled and the 100% guarantee worthy of your trust and attendance of the 2025 Dealership Minds Summit.
Transfer/Refund Policy
At any point prior to the event, you may request that your registration be transferred to the following year’s event, or to a replacement attendee that would attend in your place.
To cancel your registration, please contact Farm Equipment:
By email: info@farm-equipment.com
By phone: 262-777-2401
NOTE: In the unlikely event that the Dealership Minds Summit is cancelled in its entirety, all registrants will receive a full 100% registration refund.
Who do I contact if I have additional questions about the Dealership Minds Summit?
If you have any other questions about the Summit schedule, program, hotel, your registration or transportation, please email us at info@farm-equipment.com or call at 262-777-2401 to speak with a customer service representative.
I would like to extend my learning and networking experiences in Madison by attending the National Strip-Tillage Conference. How do I sign up?
The National Strip-Tillage Conference (NSTC) is co-located with the Dealership Minds Summit at the Hotel Black Hawk and will take place on Aug. 5-6, 2027. It's an excellent opportunity for you to maximize your time in the Quad Cities, establishing industry contacts and expanding your equipment marketing knowledge at the Dealership Minds Summit, while also learning about the GROWING strip-tillage market and how to serve your customers who are actively investing in the practice or considering it at the National Strip-Tillage Conference. As an attendee of the Dealership Minds Summit, you are eligible for a discounted NSTC attendance rate of only $99 – a $370 savings off the full rate. To complete your NSTC registration, contact Customer Service by calling (866) 839-8455 or (262) 432-0388 or by email.
Are group discounts available for my customers to attend the National Strip-Tillage Conference?
If you would like information on group attendance discounts and special events available for your farm customers, please contact Luke Weigel at 262-777-2424 or lweigel@lessitermedia.com
Questions about the Dealership Minds Summit?
For general conference inquiries contact Farm Equipment:
Call/Text at 262-777-2401
Or Call Toll Free 866-839-8455
Fax at 262-786-5564
Email at info@farm-equipment.com
To learn about group attendance discounts or sponsorship opportunities
contact Luke Weigel at 262-777-2424 or lweigel@lessitermedia.com
Mail to
P.O. Box 624
Brookfield, WI 53008-0624
