FREQUENTLY ASKED QUESTIONS

Started in 2013, the Dealership Minds Summit is a limited seating DEALER-ONLY gathering of retail farm equipment dealers of tractors and implements. Focused 100% on delivering actionable strategies to educate, connect and empower dealership management to face the most pressing challenges to their business, the Summit delivers insightful learning and unlimited networking with the best of the farm equipment dealer community during more than 20 targeted, no-time-wasted sessions spread out over two days. The Summit is hosted by Farm Equipment and co-sponsored by the industry's top solution providers.

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The Dealership Minds Summit provides a venue for RETAIL DEALERS of tractors and implements to learn and share strategies for operating a successful business. If you have questions about your eligibility to attend, please contact Luke Weigel by calling (262) 777-2424 or by email.

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The 2024 Summit will be held August 6-7, 2024 at the Marriott Madison West Hotel & Conference Center just outside of Madison, Wis. This event changes host cities annually. For information on future Summit dates and locations, contact Customer Service by calling (866) 839-8455 or (262) 432-0388 or by email.

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The Dealership Minds Summit provides a venue for RETAIL DEALERS of tractors and implements to learn and share strategies for operating a successful business. The 2024 Dealership Minds Summit will give you strategies critical to improving your dealership's overall business success. No other event gives you a 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential. See for yourself why 98.9% of past attendees recommend the Summit. *Based on past attendee surveys.

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The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you actionable, authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:

• Focused General Session Presentations: providing a roadmap for implementing leading ideas and technologies for equipment retailing and servicing success.
• Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful dealerships.
• Informal & Interactive Roundtable Discussions: discover actionable dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
• Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, service, marketing, finance, operations and IT.

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The rates to attend both days of the Dealership Minds Summit are as follows:

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Pre-registration is required to attend the Dealership Minds Summit and a limited number of seats are available (all past Summits have sold out). To ensure seats for your entire group, it is recommend that you register early.

Register Online — Register online at our secure website.

Register by Phone — Call Dealership Minds Summit Brand Manager, Luke Weigel, at 262-777-2424. Please be sure to have your credit card handy.

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You can purchase a 1-day pass for $449 by calling Dealership Minds Summit Brand Manager, Luke Weigel, at 262-777-2424.

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Your 2024 Dealership Minds Summit registration includes access to all educational and networking sessions and meals that will occur during the event, as well as a free Attendee Bonus Package featuring over $3,500 worth of valuable dealer resources:

• A free 1-year digital subscription to Ag Equipment Intelligence (12 issues). Bonus Value: $699.00
• 12 Digital Issues of Ag Equipment Intelligence’s Dealer Sentiments & Business Conditions Update. Bonus Value: $699.00
• The annual Dealer Business Outlook & Trends Farm Equipment Forecast. Bonus Value: $799.00
• The annual Big Dealer Report and Map. Bonus Value: $399.00
• Exclusive access to video recordings of general sessions and keynote presentations. Bonus Value: $899.00
• Discounted registration to the co-located National Strip-Tillage Conference. Bonus Value: $370.00

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Yes, your free digital subscription will be added to your current subscription to extend your subscription term.

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Visit the Dealership Minds Summit hotel information page for more information.

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Yes! Each attendee receives admission to dinner on Tuesday as well as breakfast and lunch on Wednesday. Refreshments will also be provided throughout the Dealership Minds Summit.

To purchase additional meal tickets for an attending spouse/guest, or if you have any dietary restrictions, please email us or call (866) 839-8455 or (262) 432-0388 to speak with a customer service representative.

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The Dealership Minds Summit welcomes attendees from around the world. If you require an event invitation letter, please email us or call (866) 839-8455 or (262) 432-0388 to speak with a customer service representative.

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If you are interested in being considered as a speaker for a future Dealer Summit hosted by Farm Equipment, or if there is anybody that you feel would be a good addition to our speaker lineup, please feel free to email Kim Schmidt with your suggestions at kschmidt@lessitermedia.com.

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We offer many opportunities for companies to be involved with our Dealer Summits. If you are interested at the sponsorship level, please email Steve Beyer at sbeyer@lessitermedia.com to learn more.

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If you are a sponsor and would like information on group attendance discounts for your dealer customers, or if you would like to request Summit promotional material for you to distribute to your customers, please contact Luke Weigel at (262) 777-2424 or lweigel@lessitermedia.com.

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Yes, if your spouse is not involved in the day-to-day business operations of your dealership, they are welcome to attend the educational and networking sessions with you at no cost. To purchase meal tickets for your spouse, call us at (866) 839-8455 or (262) 432-0388.

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You will receive your badge when you check in at the Summit.

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100% Satisfaction Guaranteed
Lessiter Media has hosted more than 60 national ag industry events, including the first Dealership Minds Summit in 2013. We’ve refined a unique content-driven formula that delivers knowledge you and your team can act on immediately.

That’s why if – after attending the Dealership Minds Summit – you don’t feel the event is everything we promise, write to us and we’ll send you a full 100% refund of your registration. And you can take up to 6 months to decide so you can personally measure the return on your learning experience.

Since 1970, farm equipment dealers have trusted Farm Equipment to deliver independent and unbiased strategies for success as a dealer. This event – through the general sessions, roundtables, dealer-to-dealer panels and peer-to-peer networking – is another way to expand your overall learning opportunity. We hope you find the program we’ve assembled and the 100% guarantee worthy of your trust and attendance of the 2024 Dealership Minds Summit.

Transfer/Refund Policy
At any point prior to the event, you may request that your registration be transferred to the following year’s event, or to a replacement attendee that would attend in your place.

To cancel your registration, please contact Farm Equipment:
By email: info@farm-equipment.com
By phone: (866) 839-8455 or (262) 432-0388

• Your registration is 100% refundable through June 6, 2024.
• Your registration is 50% refundable June 7, 2024 through July 17, 2024.
• Sorry, no refunds after July 17, 2024.

NOTE: In the unlikely event that the Dealership Minds Summit is cancelled in its entirety, all registrants will receive a full 100% registration refund.

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If you have any other questions about the Summit schedule, program, hotel, your registration or transportation, please email us or call at (866) 839-8455 or (262) 432-0388 to speak with a customer service representative.

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The National Strip-Tillage Conference (NSTC) is co-located with the Dealership Minds Summit at the Marriott Madison West Hotel & Conference Center just outside of Madison, Wis. and will take place on August 8-9, 2024. It's an excellent opportunity for you to maximize your time in Wisconsin, establishing industry contacts and expanding your equipment marketing knowledge at the Dealership Minds Summit, while also learning about the GROWING strip-tillage market and how to serve your customers who are actively investing in the practice or considering it at the National Strip-Tillage Conference. 

As an attendee of the Dealership Minds Summit, you are eligible for a discounted NSTC attendance rate of only $99 – a $370.00 savings off the full rate. To complete your NSTC registration, contact Customer Service by calling (866) 839-8455 or (262) 432-0388 or by email.

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If you would like information on group attendance discounts and special events available for your farm customers, please contact Dallas Ziebell at (262) 777-2412 or dziebell@lessitermedia.com.

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