announced the company is expanding its position in the used equipment market and is launching Machinery Pete Auctions. This new venture will be launched in partnership with BigIron Auctions, rural America’s premier unreserved online auction service provider. Machinery Pete Auctions will host monthly online, timed, no reserve, no buyer’s fee auctions, offering dealers and private auction companies a new auction sales channel for used farm equipment. Sellers will manage the listing details and fund collection on their equipment, while Machinery Pete will support sellers with their unmatched marketing ability.

Machinery Pete Auctions is bringing a new alternative to the online auctions available in the market today. With 1.3 million in-market equipment shoppers visiting monthly and BigIron’s deep expertise in the rural auction space, Machinery Pete Auctions will provide bidders with a broad base of equipment and ensure market prices for the seller’s equipment.

“Our dealer partners have been asking us for an online auction platform,” says Greg Peterson. “We knew we needed a real auction partner to make this work. BigIron has that true auction support. They know how to run the event before, during and after.”

“Partnering with Machinery Pete Auctions was a natural evolution in the growth of our business,” said BigIron Auctions’ Co-CEO, Mark Stock. “BigIron has long been a leader in providing sellers with the benefits of a full- service auction. With the advent of Machinery Pete Auctions, we now have the ability to offer dealers a self- service alternative to consigning their equipment.”

The first Machinery Pete Auction is slated for Aug.17, 2021. In support of all Machinery Pete Auctions, the company will launch a massive, multi-platform advertising campaign with strong promotion on the website and social media networks, email programs, retargeting campaigns, display ads across relevant websites, ongoing promotions and special editorial segments on TV and radio shows including, “Machinery Pete TV” , “AgriTalk,” “AgriTalk After the Bell”, “AGDay”, “U.S. Farm Report”, “American Countryside”, and a full page print ad in Farm Journal magazine.

Machinery Pete Auctions is available to all dealers — regardless of size or brand. For dealers who are currently listing equipment through Machinery Pete, they simply need to let their sales rep know what units they’d like to list in the auction. Auctions will be held monthly, and Peterson says who want to take part should let Machinery Pete know by the last day of the month prior to the event. The deadline to be included in the first auction on Aug. 17 is July 30.  

“I am beyond excited about Machinery Pete Auctions,” said Greg Peterson, aka Machinery Pete. “We are changing the game for sellers, powerfully marketing in unprecedented ways the auction event itself and also every piece of equipment on the sale to our very large and growing online audience of shoppers.”

COVID-19 accelerated technology adoption across the agriculture industry. “ My gut says we saw a 7-10 year advancement in technology adoption from everyone — farmers, dealers, manufacturers. Even before commodity prices shot up, used equipment prices were going up because of the increase in online auctions,” said Peterson.

To participate in Machinery Pete Auctions please contact: or 844-727- 6374.

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