ST. LOUIS, Mo. – The Equipment Dealers Assn. announced the recipients of the 2021 Dealer’s Choice and Gold Level Awards. The Dealer’s Choice Award is presented to the top rated manufacturer in each of EDA’s four membership categories based on results of the annual Dealer-Manufacturer Relations Survey. Gold Level Award recipients are manufacturers that scored exceptionally well in their respective categories.

2021 Dealer’s Choice Award Recipients are:

  • Full-Line Manufacturer: Claas
  • Tractor Manufacturer: Branson Tractors
  • Shortline Manufacturer: Bourgault
  • Outdoor Power Equipment Manufacturer: Wright Manufacturing

This is the second Dealer’s Choice Award for both Claas and Branson Tractor. Bourgault has won top honors three times and Wright Manufacturing is a first-time Dealer’s Choice Award recipient!

Gold Level Award Recipients for 2021 are:

John Deere,  H&S Manufacturing, Highline Manufacturing, Meyer Manufacturing,  Vermeer,  Exmark, Grasshopper, Scag , Shindaiwa and Walker.

“This was a difficult year for dealers and manufacturers alike,” said Joe Dykes, EDA’s VP of Industry Relations. “The Dealer’s Choice and Gold Level Award recipients this year really rose to challenge and continued to put dealers first despite the ongoing pandemic.  Congratulations to all of you and thank you for your dedication to your dealer networks.”

Look for additional, indepth coverage of how the other manufacturers fared in upcoming issue of Farm Equipment and Rural Lifestyle Dealer

The Dealer-Manufacturer Relations Survey and corresponding awards are one of many services EDA provides its members. EDA encourages equipment dealers and manufacturers to join the association and receive the many benefits of membership. For more information on becoming a member, contact Joe Dykes at or 636.349.6205.

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