In this episode, I sat down with Don and Linda Ellens, second generation owners of Ellens Equipment, a 2 store New Holland Dealership based in McBain, Mich. Their son Luke is also part of the ownership group.
Don’s father June Ellens started the dealership in 1954 when he purchased the Allis-Chalmers dealership from Vander Woude Motor Sales, which had been selling cars along with Allis-Chalmers farm equipment.
The dealership initially operated out of the back of the McBain Hardware Store. In the 1960s, June took on the New Holland line and moved into a building dedicated to the dealership.
Don and Linda also share how they decided to expand to a second location in 2019 and how the first year has gone.
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