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In this episode, I sat down with Don and Linda Ellens, second generation owners of Ellens Equipment, a 2 store New Holland Dealership based in McBain, Mich.  Their son Luke is also part of the ownership group.

Don’s father June Ellens started the dealership in 1954 when he purchased the Allis-Chalmers dealership from Vander Woude Motor Sales, which had been selling cars along with Allis-Chalmers farm equipment.  

The dealership initially operated out of the back of the McBain Hardware Store. In the 1960s, June took on the New Holland line and moved into a building dedicated to the dealership.

Don and Linda also share how they decided to expand to a second location in 2019 and how the first year has gone.   

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Farm Equipment's podcast series is brought to you by HBS Systems.

A trusted agriculture industry leader for 35 years, HBS Systems is constantly updating our cutting-edge equipment dealership software. Our powerful application offers fully integrated Inventory Management, Sales, Parts, Service, Rental, and Accounting features designed to streamline your entire business and maximize revenue. By automating and integrating complex processes, our software improves accuracy and efficiency in all departments, while providing real-time analytics from anywhere on any device, helping you deliver excellent customer service.  We’re humbled to have grown from serving 1 dealership to more than 1,500 agriculture and construction dealerships throughout the US and Canada.  Learn why your dealership should trust HBS Systems at

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Music: Josh Woodward - Golden Sunrise (Instrumental Version)