It’s the start of a new year which means we are all reflecting on the past year. This look back can help us set impactful goals and make informed decisions for the coming year. In order for the Farm Equipment editors to stay ahead of the curve on reader concerns and interests, the Digital Media team at Lessiter Media conducts an annual audit of the top items that garnered the most attention and buzz with readers. Armed with this data, our editors can ask the important questions and produce content that will help you succeed every day in your dealership. What follows is a snapshot of these trending items to give you an idea of the news and content that has shaped 2019 in the farm equipment industry.

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Top Read Staff Blogs 

  1. Single-Store Deere Dealer Calls It Quits, Dave Kanicki, Sept. 9, 2019 
  2. Parts Rush: Young Dept. Manager Ends Up in Music Limelight, Mike Lessiter, Oct. 15, 2019
  3. ‘Right to Repair’ Fight Hits Minnesota, Kim Schmidt, May 6, 2019
  4. Questions (and More Questions) on Autonomy: Do the Majors Have Too Much to Lose?, Mike Lessiter, Sept. 16, 2019
  5. Is Ag’s Next ‘Big’ Disrupter on the Horizon?, Dave Kanicki, June 11, 2019

Top Read Guest Blogs 

  1. Ahead of the Curve: Alternative Weed Control Hints of Industry Changes, Dan Crummett, Jan. 18, 2019
  2. Ask the Expert: 3 Factors That Will Boost U.S. Ag Market, Improve Equipment Sales Demand, Casey Seymour, April 19, 2019
  3. Ask the Expert: Recovering from the 2012-14 Used Equipment ‘Hangover,’ Casey Seymour, April 1, 2019

Highest Attended Webinars 

  1. Sales Tax and Selling to Out-of-State Customers, May 23, 2019 
  2. Impacts and Alternatives to Discounting Parts, Aug. 22, 2019
  3. Psychology of Selling, July 30, 2019

Most Viewed Videos 

  1. The Breakup of International Harvester and “What Really Happened,” Aug. 28, 2019
  2. Kubota Adds Size and Horsepower with M8 Tractor, Sept. 9, 2019
  3. Introducing the New 8600 Lexion from CLAAS North America, Sept. 12, 2019

Most Listened to Used Equipment Remarketing Podcasts

  1. Growing Hemp: Potential Opportunities — and Problems — for U.S. Growers, Feb. 26, 2019
  2. How Close is an Autonomous Future?, July 17, 2019
  3. Too Many Used Combines - Time to Get Creative in Marketing, April 25, 2019

Most Listened to Our Dealer Story Podcasts 

  1. Our Dealer Story: H&R Agri-Power, March 6, 2019
  2. Our Dealer Story: Stotz Equipment Part 1, May 14, 2019
  3. Our Dealer Story: Trochu Motors, March 19, 2019

Top 5 Most Read Feature Articles 

  1. Glen Peart Tells Farm Equipment About Son Neil, the Parts-Manager Turned Rock Star, Oct. 15, 2019
  2. Why Did International Harvester Break Up?, Aug. 28, 2019 
  3. Hiawatha Implement Earns Dealership of the Year, July 8, 2019
  4. Kinze Manufacturing’s Long Road to ‘Disruptive Innovation’ in the Farm Equipment Industry, May 14, 2019
  5. Dealership Facility Modernization Driven by Improving Customer Experience, March 27, 2019

Top 5 Most Read News Articles

  1. Claas Introduces Next-Generation Lexion Combine, Aug. 1, 2019 
  2. Versatile Unveils New Nemesis Tractor Lineup to Dealers, Feb. 25, 2019 
  3. John Deere Reveals New ‘Driverless’ Tractor Concept, Oct. 1, 2019 
  4. Buhler Industries Announces OEM Agreement with Kubota, March 14, 2019
  5. Alamo Group Announces Acquisition of Dixie Chopper Business, Aug. 5, 2019