BRILLION, Wis. — AriensCo has completed the purchase of the former Brillion Iron Works (BIW) property through the formation of a new company, Brillion Works LLC, focused on the redevelopment of the 140 acre property located in the city of Brillion.

The company will take the lead on redevelopment of the property over the next several years. Initial plans call for development zones that will include light manufacturing, commercial and residential areas. AriensCo is currently renovating one of the buildings on the site, establishing a third facility located in the city that is dedicated to manufacturing and order fulfillment.

“This project involved a combined effort between Ariens Company and the City of Brillion, supported by the Brillion Redevelopment Authority, the Wisconsin Department of Natural Resources and the economic development community,” says Dan Ariens, Chairman & CEO of AriensCo. “We are ready to write the next chapter for Brillion and there are many exciting possibilities due to the size, location and nature of the property.”

The BIW operations were shut down unexpectedly in September of 2016, leaving a large potentially-blighted area in the small community. Ariens began working on acquisition of the property in November of 2017.

The company will host a media open house on the property within the next month to share future plans for the site.

About AriensCo
Based in Brillion, Wis., AriensCo is a privately-owned and operated corporation focused on outdoor products that serve the needs of both consumer and professional customers. Established in 1933, the company manufactures original outdoor power equipment under the Ariens, Gravely, Sno-Tek, Countax and Westwood brands.