SCOTTSDALE, Ariz. —Hemisphere GNSS (Hemisphere) announces the closing of the prior announced definitive agreement to purchase all of the assets of the Outback Guidance (Outback) business from AgJunction, along with a new technology licensing agreement. This acquisition aligns well with Hemisphere’s continued push into the global agriculture market. In addition to the included IP (intellectual property) licenses for business into the dealer channel, a second license was finalized to allow agriculture steering solutions sales into OEM (original equipment manufacturer), VAR (value-added reseller) and all other segments of the agriculture supply chain.
Hemisphere has assumed ownership of the Outback assets, including a well-established global sales channel, infrastructure, and trademarks. Additionally, licenses to IP and related technology have been executed. Also included are two product development, sales, and support facilities, including personnel, located in Hiawatha, Kan. and Winnipeg, Man.
“Outback’s highly-knowledgeable personnel and dealer network will provide us with a key piece of the agriculture supply chain that perfectly complements Hemisphere’s current global agriculture strategy,” said Farlin Halsey, President and Chief Executive Officer of Hemisphere GNSS. “In conjunction with the announcement, we are happy to announce that Jeffrey Farrar will lead the Outback business as General Manager. Prior to joining Hemisphere, Mr. Farrar was Vice President of Sales for AgJunction and served in a capacity of Director and senior management-level positions for both Sales and Marketing for AgJunction and Hemisphere GPS. Jeffrey’s previous leadership and history with the Outback business makes him the ideal person to direct the future growth of this business.”
“I look forward to ensuring that the Outback business thrives and that the solution and technology offerings are maintained and supported as we look to refresh and update product lineups,” said Jeffrey Farrar, General Manager of Outback Guidance. We are committed to helping and supporting our dealer network, farmers, and growers alike to ensure they continue feeding the world.”
The addition of Outback represents Hemisphere’s continued effort to make significant investments to expand its presence in the global agricultural market. Hemisphere has seen successful revenues and wide-reaching positive feedback in recent years with its OEM focused agriculture products. Hemisphere seeks to further integrate its high-precision GNSS positioning technology via systems and services offered by the Outback dealer network.