Among the highlights of the 2018 Precision Farming Dealer Summit were the 21 roundtable sessions that offered face-to-face opportunities for attendees to ask questions, discuss challenges and share solutions to pressing precision problems. Some key takeaways from these discussions include:
- Before you can really establish your dealership’s precision “brand,” you and everyone else in the dealership needs to truly understand what the mission of your business is. Your brand should represent your business — not the manufacturers of the products you sell.
- One pathway to developing a prosperous agronomic business within your dealership is to include agronomists in equipment training. This offers the opportunity for agronomists to gain a better understanding of equipment capabilities, and allows dealers to explain potential limitations with setups.
- Educational precision field days should be focused on the customers and their opportunity to learn about the technology, rather than a sales pitch. “I don’t mind selling stuff, but that’s the customer’s day, let them learn,” says Ken Larsen of Vetter Equipment in Storm Lake, Iowa. “The more they learn, the more they look on the internet, the more they look on the internet, the more they call you and when they call, they’ll buy again.”
Topics discussed during the roundtables included: Packaging, Pricing & Promoting Precision Service Plans ~ Advancing Autonomous Vehicles in Ag: What’s Next ~ Tech Troubleshooting: Tips, Tricks & Triumphs ~ Reboot or Recycle? Strategies for Selling & Servicing Used Technology ~ How to Organize & Execute a Successful Precision Field Day ~ Turning Digital Ag Potential Into Profit ~ Downsizing Big Data: Actionable Insights for Adding Agronomic Services ~ Logging Into the Potential of Online Sales Opportunities ~ Recruiting & Retention: Creating an “At the Ready” Precision Depth Chart ~ What is the Real ROI Behind UAVs? ~ Do I Need a CRM System for My Precision Business? ~ Best Practices for Building My Precision Brand ~ What Is the Internet of Things & How Will It Change My Business?~ Tech Troubleshooting: Tips, Tricks & Triumphs ~ Collaborators, Not Competitors: Establishing an External Precision Support Network ~ For Independent Precision Dealers Only ~ Proving Product ROI: Show & Tell Solutions ~ Aftermarket Opportunities: Best Bets & Busts
Roundtable Discussion Topics
Candid Dealer-to-Dealer Roundtable Coverage (currently viewing)