Built around the theme, “Intelligence Driven Marketing: Targeting – Automation – Analytics – Content,” the 2018 Summit will provide a candid learning and idea-sharing environment for director-level farm equipment dealership leaders and top marketing integrators in marketing, finance, operations and IT to share actionable concepts that will have the greatest impact on their marketing and overall business success.
Just announced as a speaker for the 2018 event is Hannah Ross, marketing manager at 4 Rivers Equipment in Greeley, Colo. Having worked in ag marketing for the last 6 years, Ross has a wealth of knowledge when it comes to branding and marketing farm machinery. Ross will be a part of a panel focused on content marketing strategies and how to create content based on customer behavior using data and analytics.
Ross will join Lisa Steffens, digital marketing manager of RDO Equipment, and Heather Hetterick, director of marketing at Redline Equipment, for a panel discussion, “Using Content Marketing to Target Customer Interactions.” The three marketing experts will educate attendees on content creation, leveraging customer data and analytics and effective content distribution tactics.
In a video interview posted to the Dealership Minds Summit website, Ross discusses her presentation with fellow 2018 Summit presenter and host of the popular Ask Tractor Mike YouTube channel, Mike Wiles.
The 2018 Summit will be built upon the same proven framework of panel discussions, dealer-to-dealer roundtables, general sessions and intense networking opportunities that have earned the event a 97.3% attendee satisfaction rating. A detailed program will be released soon, but here are several topics that have been initially identified:
Nurturing Your Customer Through the Sales Pipeline — From Initial Engagement Through Subsequent Sales
Smart Targeting: Identifying Hidden Prospects and Upsell Opportunities
Tapping Into Your Underutilized, Misunderstood Data
Simplified Content Generation and Curation
A $100.00 registration discount is available through April 30. For more information and to register for this limited seating dealer-only event at the $439 Pre-Program rate, visit DealershipMindsSummit.com.
Sponsors making the learning and networking opportunities possible for farm equipment dealers are A&I Products, Ag Direct, BigIron Solutions, CLAAS, Fastline Media Group, HBS Systems, Iron Solutions, Machinery Scope, Montag Manufacturing, Team SI, WEDA, Yanmar and Yetter Mfg.