Terry Hlavinka, general manager of Hlavinka Equipment Co. in East Bernard, Texas, discusses the importance of cashflow as a dealership, and how implementing a system to limit inventory and perform in-house accounts is crucial for attaining strong margins. Hlavinka also reflects on his experience moderating the “Key Metrics to Monitor for Inventory & Cashflow” roundtable at the 2017 Dealership Minds Summit, specifically the rise of digital marketing as an access point for the best buyers on the market.