Terry Hlavinka, general manager of Hlavinka Equipment Co. in East Bernard, Texas, breaks down the need for customized marketing programs with mid-sized and smaller operations, referencing the success of Cox Media Group in the automobile industry as an applicable example for expanding an online sales presence for farm equipment dealerships.
Farm Equipment thanks these sponsors of our digital content:
The Equipment Dealers Assn. has scheduled Greg Martinelli, agriculture equipment sales coach, speaker and trainer to present a webinar for equipment dealers on the power of using demos in the dealership.
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