Terry Hlavinka, general manager of Hlavinka Equipment Co. in East Bernard, Texas, breaks down the need for customized marketing programs with mid-sized and smaller operations, referencing the success of Cox Media Group in the automobile industry as an applicable example for expanding an online sales presence for farm equipment dealerships.
Sydenstricker Nobbe Partners CEO Ted Briscoe says the ownership groups worked together to identify all the core business processes and each shared how they did it, then they picked the processes that made the most sense, were the most scalable and would be most appropriate for the size of the merged business.
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