Craig Hiemstra was recently named Iron Solutions new Area Business Director. He will replace long-time CEO Darwin Melnyk. Craig joined Trimble in early 2016 and brings to Iron Solutions decades of experience in agriculture and, more specifically, the farm equipment sector.
Previously, Hiemstrawas a senior vice president at both FarmLink and Environmental Tillage Systems, where he helped engineer exponential revenue growth for their precision agriculture products. During a decade with Monsanto, he led North America business growth initiatives for Roundup and launched the international commercialization of the company’s first animal health biotechnology product. In addition, Craig has extensive entrepreneurial technology startup experience in the wireless ISP and SaaS market sectors.
“We wish Darwin Melnyk well in his new ventures and newly appointed board positions. The company appreciates his 10 years of leadership as Iron Solutions CEO and general manager. During his tenure, he helped expand services, strengthened the company’s capabilities to make Iron Solutions the gold standard for used ag equipment valuations and co-developed the Iron Index with JP Morgan Chase. Darwin will continue working with us in an advisory capacity,” Hiemstra said.
Iron Solutions recently announced new features in its Official Guides platform, including faster performance, an improved user interface, access from both desktop and mobile devices, visibility of historical values and integration with third-party software applications. Official Guides Plus, which recently launched, includes a new 5-Step Appraisal process. This feature assists dealers in delivering a consistent used equipment valuation process across their business and facilitates floorplanning while providing easy visibility to comparable units in the marketplace.
Hiemstra expressed his confidence in the experienced Iron Solutions leadership team. “Dallas Blome has been heading our valuation team for more than 20 years and Cameron Hurnard has been leading Data Services for nearly a decade. In all, we have over 500 years of agricultural experience in the company,” Hiemstra said. “With the strong product enhancements we have recently announced and further advances in our development pipeline, I am excited for the continued success of Iron Solutions.”