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As I think about the traditional farm equipment dealer, it’s easy to visualize a combine in a service bay, tractors on a show floor or the parts manager pulling inventory off the shelf for a customer.

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And these familiar scenes often define the daily routines within a dealership. But often less definable is the ebb and flow of the precision farming department.

This despite more than 60% of dealers operating a separate department for their precision business, according to the results of our publication’s 2016 benchmark study.

Some technology specialists think of themselves as lone wolves with minimal supervision, so long as they are fulfilling their daily responsibilities. A common refrain is, “My manager doesn’t really know what I do, but as long as I get it done and he doesn’t get any complaints, there’s never a problem.”

So, what are dealers really trying to accomplish with their precision farming business, asks Dr. Tom Krill, who has spent more than 20 years in precision ag as a college instructor, precision sales manager and agronomic consultant.

In today’s Precision Farming Dealer podcast brought to you by Farmer’s Edge, we welcome Dr. Krill to share his philosophy and experience-based analysis on four key considerations for structuring a successful precision department. 

You can also follow along with Dr. Krill's PowerPoint presentation. [To view the PowerPoint presentation, you must be logged in with a free user account.]

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The Precision Farming Dealer Podcast is brought to you by Farmers Edge.

Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.

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Intro Music: Squire Tuck - Rush to the Head