Machinery Pete has acquired Tractor Search, a used farm equipment classified website that has relationships with over 300 equipment dealerships representing 30,000 used equipment listings from the Upper Midwest.
Editor's Note: Greg Peterson, known to the industry as Machinery Pete, is a regular columnist on Farm-Equipment.com with his used equipment reports. Catch up on those posts here:
Used Equipment: Market Values & Trends >>
Tractor Search was acquired from USAgNet, which will continue to publish its network of websites, including Wisconsin Ag Connection and 14 other ag news sites that generate more than 200,000 monthly visits. Machinery Pete also announces a unique alliance with USAgNet where Machinery Pete will be the exclusive equipment search partner, offering dealers additional audience reach, while also providing farmers greater access to Machinery Pete listings and content.
“This is an exciting time for Machinery Pete. We launched the new MachineryPete.com site in June as a way to provide dealers with an innovative marketing solution that puts their equipment listings and their brand in front of a growing farmer audience, while providing farmers with the information needed to make an informed decision about their next piece of equipment,” says Kevin Doyle, CEO, Machinery Pete.
"Adding Tractor Search to the Machinery Pete platform will advance our momentum to be the go-to resource for farmers and dealers.”
"The number of farmers who rely on the Internet to help make their purchasing decisions is growing all the time," says Patrick Sternitzky, president of USAgNet LLC. "By combining listings into one website, these buyers will gain a wider selection of inventory choices, while providing dealers with even more exposure. This move will be a great fit for all parties involved."