PFD SummitBROOKFIELD, Wis. — Recognizing farm equipment dealers’ increasing emphasis on making precision farming a profitable part of their business, Lessiter Publications, Brookfield, Wis., has announced the theme of its 2016 Dealer Summit. To be held on Jan. 5-6 in Indianapolis, the 2016 Summit will focus entirely on precision agriculture, with a theme of “Profitable Precision Strategies.”

Building on the company’s successful history of agricultural events, this 2-day, dealer-only experience will deliver insight into how successful OEM and independent North American retailers are implementing actionable, revenue-generating precision farming programs.

Under the theme “Profitable Precision Strategies,” the Summit will feature 14 hours of learning, networking and idea sharing through general sessions, panel presentations and dealer-moderated roundtable discussions. Summit topics include creating sustainable, recurring revenue from precision service, setting up a standalone precision business, calculating the ROI of your precision employees and recruiting and retention tips for the next generation of precision specialist.

“As dealers develop and expand their precision business, many have a vision for the future, but questions about how to get there,” says Jack Zemlicka, managing editor of Precision Farming Dealer. “We will provide dealers with an intimate environment where they can learn, share and network to become more profitable in their precision farming sales and service offerings.”

Co-located with the 24th Annual National No-Tillage Conference, the 2016 Summit will be held Jan. 5-6 at the Indianapolis Downtown Marriott. Among the Title Sponsors making the learning and networking opportunities possible for dealers are Ace Pumps, CDK Global, DigiFarm, Dealer Information Systems (DIS), DLL Financial Solutions, Iron Solutions, Laforge Systems, Montag Manufacturing, MZB, Reichhardt, Western Equipment Dealers Assn. and Yetter Farm Equipment.

Register Here

For more information and to register for the Summit (discounted for dealers who register prior to Oct. 15), click here or visit

About Lessiter Publications

Lessiter Publications was founded as a niche agricultural publisher in 1981. Lessiter Publications’ equipment dealer properties include Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer and Precision Farming Dealer.