Highway Equipment Company (HECO), the manufacturer of Hi-Way road maintenance equipment and New Leader crop nutrient applicators, is pleased to announce that Cory Venable has been promoted to Director of Business Development.

Since joining HECO in 2013 as OEM Account Manager, Cory has overseen the growth of HECO’s strategic account business. Cory will continue to manage key OEM account relationships while adding oversight of strategic growth initiatives for both New Leader and Hi-Way brands.

“Cory anticipates the needs facing our customers, which is critical as we continue to accelerate new product development and open up new markets,” said Rocki Shepard, President and CEO. “His commitment to excellence is consistent with the value that we strive to offer our customers and suppliers.”

Prior to joining HECO, Cory worked for John Deere in the Application Equipment Division as Manager of Global Market Planning. Cory grew up on a family farm near Eaton, Ohio and holds a Crop Science degree from The Ohio State University as well as Bachelor’s degree in Marketing from Simpson College in Iowa. He currently resides in Cedar Rapids, Iowa with his wife and three children.

About Highway Equipment Company: Established in 1939, Highway Equipment Company is a leading manufacturer of New Leader crop nutrient applicators for the agricultural industry, and Hi-Way deicing spreaders and road maintenance equipment for state, federal, and municipal entities, as well as for private contractors. New Leader and Hi-Way products are distributed through more than 200 dealers throughout North America and around the world. Highway Equipment Company is a privately owned business located in Cedar Rapids, Iowa.  For more information, please visit our web site at www.highwayequipment.com.For more information, please visit our web site at www.highwayequipment.com